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Mentor Blogs

Posts tagged with 'Ford'

21 Dec, 2009

John Day Ford has its eye on millennials – born between 1979 and 1995 – because there are so many of them. It launched its voice-activated SYNC system on the Focus, rather than on a costlier vehicle, and its research indicates that millennials’ Internet on-ramp of choice … Read More

Ford, SYNC, Apple iPhone

13 Nov, 2009

John Day Remember the Presidential debates a year or so ago? Or the race itself, for that matter. Think how much of the reporting focused on who won the last debate, or who was ahead in the race at the moment. Same with college football. We want to know who’s leading whom – even if we don’t have reliable metrics for determining the winner. This desire to keep score came to mind when I thought about the recent … Read More

4G, Mercedes-Benz, Toyota Prius, Long Term Evolution, Fiat, Alcatel-Lucent, Daimler, Volkswagen, LTE, PSA Peugeot Citroën, Infotainment, Telematics Munich, Microsoft Auto, Ford, QNX Software, ng Connect Program, QNX CAR, Genivi Alliance

20 Oct, 2009

John Day Electronics and software enable upwards of 80% of the innovative features that attract car buyers, according to Jim Buczkowski, Ford’s global director for electrical and electronics systems. Vehicles equipped with Ford’s Sync entertainment and communications system, for example, turn twice as fast on dealer lots as vehicles without the feature, and Buczkowski says that exposure to Sync doubles a prospect’s … Read More

Ford, Electric Power Steering Assist, Ford Sync, Automatic High Beam, Rain-Sensing Wipers, Rear-View Camera, Automatic Park Assist, Ford Taurus, Cross Traffic Alert, Forward Collision Warning, EcoBoost, MyKey, Automotive Electronics, Popular Mechanics, Blind Spot Information System

16 Sep, 2009

John Day I was leafing through a national magazine recently and noticed a two-page ad for the Ford Taurus. I stopped to read the copy, and was pleased to see radar-based active safety features among the vehicle’s options – right up there with SYNC hands-free communications, a 12-speaker audio system, and several other enticements. I subsequently learned that Ford offers active safety - adaptive cruise control … Read More

Mercury Milan, Lincoln MKT, Sony, Chrysler, Chrysler Town & Country, Blind Spot Monitoring, SYNC, Lincoln MKS, Taurus, Dodge Grand Caravan, Ford

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