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Mentor Blogs

Posts tagged with 'Toyota'

23 Mar, 2010

John Day One of the highlights for me at IESF for the past three years now has been Paul Hansen’s presentation. You may know that Paul is the editor and publisher of The Hansen Report on Automotive Electronics (http://hansenreport.com), a highly respected newsletter. IESF attendees this year are receiving a free, three-month subscription. There has been a lot of negativity in the news lately, some of which … Read More

Hybrid Vehicles, Electronic Stability Control Brake Assist, Hyundai Mobis, Toyota, Aadaptive Front Lighting, Pedestrian Safety, Airbags, Tegra 2, The Hansen Report on Automotive Electronics, ABS, Tire Pressure Monitoring, IESF, Driver Assistance Systems, Kia, Electric Vehicles, Nvidia, Back-up Cameras, Paul Hansen, CSM Worldwide

12 Mar, 2010

John Day We form opinions quickly these days and increasingly we gravitate toward those who agree with us and tune out opposing arguments. It happens with political and social issues and it’s happening with Toyota as the company struggles to determine the cause(s) of unintended acceleration. Some have empathy while others delight in the company’s difficulties. One problem with polarization is that details can … Read More

GM, GPS, Ford, Toyota, Unintended Acceleration, OnStar, SYNC

20 Feb, 2010

John Day It looks like Toyota’s reliability problems will be with them – and us – a while longer, so what, if anything, can we learn from the situation? It seems clear that electronic content in cars will continue to increase due to the entertainment and comfort features we want as well as the need for better fuel economy (reducing weight by replacing mechanical subsystems with electronics). That means more … Read More

Electronic Control Units, Antal Rajnak, Toyota, Toyota Prius, Real-Time Communication, Serge Leef

10 Feb, 2010

John Day Remember a year or so ago when GM and Chrysler were teetering on the edge of bankruptcy and debate raged – as it still does – over federal involvement in the filings? Would either have survived without the government’s help, or would they have been liquidated? And if one or both had ceased to exist, where would the automotive industry (not to mention the U.S. economy) be now? How many suppliers would … Read More

GM, Honda, Airbag Recall, Toyota, Chrysler

24 Sep, 2009

John Day Is it just me or is it a law of nature? I’m at an otherwise empty intersection waiting for the red light to turn green, thinking about the gas I’m wasting, but nothing happens until another vehicle on the cross street reaches the intersection. THEN the light turns green. I can go and let the other driver think about the gas he or she is wasting – unless they are driving a hybrid, in which the engine … Read More

Toyota, Stop-Start Systems, Valeo, CO2 Emissions, Volvo, Mini, PSA Peugeot Citroën, DENSO

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