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Mentor Graphics Inflexion UI Wins embedded world 2010 Award for Software Innovation

MUNICH, Germany, March 9, 2010 – Mentor Graphics Corporation (NASDAQ: MENT) today announced that its Mentor® Embedded™ Inflexion™ UI (user interface) received the embedded world 2010 Award for best innovative software product at the embedded world conference 2010 held in Nuremburg, Germany last week. The Inflexion UI product was chosen based on new technology innovation, competing against QNX and Texas Instruments, during a ceremony held on Tuesday, March 2, 2010.

Richard Krowoza, Nuremberg Messe GmbH management board member, and Dr. Matthias Sturm, chairman of the embedded world 2010 exhibits committee, presented the award to Ville-Veikko Helppi, Mentor Embedded Inflexion UI product marketing manager. Dr. Sturm recognized the Inflexion UI product for providing the rapid creation and radical customization of a graphical UI in any handheld device as an important and timely innovative solution.

Handheld device manufacturers are striving to find new and compelling ways to differentiate their products. While basic factors can influence the success of a device—such as functionality, price, ease-of-use, network carrier, and brand name recognition—the device’s UI has a direct impact on the product’s success or failure based on customer “user-experience.” The Inflexion UI provides a fast and reliable solution without changes to the underlying application code, enabling the developer to create dynamic 2D and 3D graphics, animation, and special effects.

For more information on the Mentor Embedded Inflexion UI and other Mentor Embedded products and services, visit the website at

About Mentor Graphics
Mentor Graphics Corporation (NASDAQ: MENT) is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronics and semiconductor companies. Established in 1981, the company reported revenues over the last 12 months of about $800 million and employs approximately 4,425 people worldwide. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site:

For more information, please contact:

Tanja Asfalg
Mentor Graphics

(Mentor and Mentor Graphics are registered trademarks and Mentor Embedded and Inflexion are trademarks of Mentor Graphics Corporation. All other company or product names are the registered trademarks or trademarks of their respective owners.)

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