As I mentioned last week, I went to Embedded World in Nuremberg. The show itself seemed very busy – it was difficult to make my way through some of the crowds among the booths at times and there were a good many visitors to the Mentor Graphics booth. The event seems to be extending its reach beyond purely embedded systems. Although there were 2 or 3 halls full of technology that an embedded developer would recognize, elsewhere there were many booths showing other electronic paraphernalia – from chips to connectors to housings to professional services.
The conference seemed to be well attended too. There was a lot of activity on the floor where the conference rooms were located. With numerous streams of sessions, running all day, every day, I imagine that it might be hard for a visitor to plan their personal schedule. Talking with one of the organizers, I learned that submissions of papers were up significantly this year, which meant that many potential presenters were disappointed. My two presentations [details in last week's post] went well, although an early start seemed to reduce attendance to the second one, even though it was about USB 3.0, which is normally a crowd puller.
I have over twenty-five years experience in the electronics industry, largely dedicated to embedded software. A frequent presenter at conferences and seminars and author of numerous technical articles and two books on embedded software, I am a member of the marketing team of the Mentor Graphics Embedded Systems Division, and am based in the UK. Away from work, I have a wide range of interests including photography and trying to point my two daughters in the right direction in life.
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