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Challenges in Automotive Connectivity: Devices, Technologies, and the Connected Car



With the dramatic mismatch between consumer handheld devices and automobiles in terms of product lifespan and the speed at which new features are deployed, vehicle manufacturers are faced with a dilemma. If the connected car is to succeed, there needs to be a secure and accessible method to update software in a vehicle’s infotainment system, as well as a real or perceived way to graft in new content. The challenge has become even more evident as we transition from traditional analog audio systems which served up broadcast content, to a new world in which configurable and interactive internet-based content rules the day.

This webinar will explore available options for updating and extending the software capability of an infotainment system, in an effort to address the lifecycle mismatch between automobiles and consumer devices.

What You Will Learn

  • Issues to be aware of when implementing connectivity in an infotainment system
  • Existing approaches to integrate a mobile handset into the vehicle infotainment system
  • Methods to incorporate new functionality while minimizing impact to in-vehicle electronics
  • Strategies that will result in a sustainable system which can adopt new connectivity technologies as they emerge

About the Presenter

Presenter Image Pat Shelly

Pat Shelly is a Solutions Architect for Mentor Graphics’ Embedded Software division. He has been involved with embedded systems in the automotive industry for well over 25 years, with a particular interest in software architecture, and software development processes. His experience includes Powertrain Control Systems at Ford Motor Company, and Vehicle Stability Control Systems at TRW Automotive, and a wide variety of automotive Infotainment, Telematics and Instrument Cluster applications. Pat has served in a consulting role for many new automotive projects globally, frequently presents at professional organization events, and has delivered many Operating Systems and Development Tools training classes worldwide.

Who Should View

  • Infotainment system architects from automotive OEMs and Tier 1 suppliers
  • Infotainment system designers dealing with connectivity to cellular networks and mobile devices
  • Developers of services and solutions for the automotive industry

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