NEC America
Success Story
ABSTRACT
NEC used the Nucleus operating system to create the rich capabilities of its 535M HDM mobile phone, enabling them to control costs and deliver it at a price the consumer expects.
“Mobile phone users want devices that combine product innovation with rich mobile content and advanced capabilities. Working with Mentor Graphics has allowed us to deliver phones that go beyond simple talk-only handsets and drive robust features and functionality into our users' hands.”
Noboru Sakata, general manager, NEC America's Wireless Division
Nucleus Selected for the NEC 535M HDM
Nucleus RTOS is solid and flexible, and ideal for the rich capabilities that consumers require from their multimedia mobile phones, including digital cameras, gaming applications, Web browsing with Secure Sockets Layer (SSL) Internet connection and complicated task settings (such as various ring tone options, extended calendar and currency converter capabilities). Implemented in more than 40 cellular designs over the past year, Nucleus RTOS is widely accepted for building applications such as mobile phones, consumer electronics, portable and handheld devices and more. Additionally, with Mentor's very flexible business model, developers using Nucleus RTOS can control costs and deliver products at a price expected by the consumer.

The NEC 535M HDM Phone
The 535M High Definition Mobile+ (HDM™) handset adds sharp multimedia capabilities, powerful camera features and increased voice capabilities. The phone boasts a 1.3-mega-pixel camera with 4x digital zoom, flash, a 10-second self-timer, plus the ability to store 200 images at the phone's highest resolution. With intense multimedia features like video - users can play, record, stop and pause in MPEG4 format. For enhanced gaming, the 535M HDM supports MIDP™ 1.0 Java™, has an embedded 3D graphics engine and uses dual processors to offer lightning fast mobile game play that does not impact incoming calls.
Users of the 535M HDM will enjoy the advanced communications tools, including: voice-activated dialing, voice tags and the one-minute voice memo option. Targeting the high end market, the 535M HDM is attractive for technology-savvy users seeking the ultimate mobile experience in a sleek clamshell design.
About NEC America
NEC America, Inc., headquartered in Irving, Texas, is a leading provider of innovative communications products, solutions and services. NEC America serves all communications industries from carriers, to enterprise, to wireless and is an affiliate of NEC Corporation (NASDAQ: NIPNY), a Global Fortune 500® company and one of the leading patent producing enterprises in the world.
NEC's 535 HDM
Tools Used
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Nucleus
Nucleus OS is an efficient real-time operating system (RTOS) with storage and database management, USB, networking and connectivity, multimedia technology and advanced graphical user interface capabilities.
Resources
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