IESF 2013: Detroit
IESF is the conference and expo for EE Design in the automotive, commercial vehicle and off-highway industry-now in its 13th year. The event is designed specifically for electrical/electronic design engineers, managers, and executives. Attendees can explore issues; examine solutions, and network with an estimated 700 industry peers while attending a range of keynotes, business and technical sessions, education tutorials, a solutions expo, roundtables, and networking events.
IESF attracts attendees from every major automotive, commercial, and off-highway vehicle OEM and their suppliers. We expect demand for registration to be at its highest level ever, so please register early to ensure your spot. IESF is free to attend and is supported by Mentor Graphics, IBM, and SAE International.
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September 19, 2013
Ford Motor Company
Conference & Event Center
1151 Village Road
Dearborn, MI 48124
Using Innovation to Build a Long Term Future in a Rapid Changing Automotive Industry! A fine line between success and failure, for industry and professional
Guest Speaker Oliver Kuttner, Founder & Chief Executive Officer, Edison2
Edison2 utilizes a network of highly qualified individuals and companies scattered across the United States. While a relatively small company, over 100 specialized individuals worked on their entry in the Progressive Automotive X-Prize and are involved in the ongoing development of the Very Light Car.
Industry Update: Electrical & Electronics 2013 Automotive Industry Trends & Observations
Keynote Paul Hansen, The Hansen Report
Mr. Hansen will give his insight on the global automotive electronics industry.
The Challenges of Designing Electrical Systems for Really Big Zero Emission Vehicles
Guest Speaker Adam Fowlkes, Proterra Inc.
Mr. Fowlkes will describe the challenges in designing an electric passenger bus capable of fully recharging in less than 10 minutes.
AUTOSAR - Updates, Challenges and Experiences
Guest Speaker Robert Rimkus, Engineering Group Manager for Software Architecture, General Motors
Robert Rimkus from General Motors will provide an update on the AUTOSAR standard, adoption and the challenges moving forward. He will also share with us some experiences of AUTOSAR system engineering activities from a General Motors perspective.
Accelerating EV Technology Development Through Motorsport
Guest Speaker Angus Lyon, Chief Engineer, Electric Drivetrain, Drayson Racing Technologies
In this talk, Angus Lyon will explain how motorsport and a motorsport approach to engineering can speed up development of technologies to the benefit of the automotive industry. Giving examples from their own projects including the fully electric LMP race car the 'B12' Angus will show how electric racing and its contribution to the greater development of EVs is becoming a reality.
Is that Your Customer?
Guest Speaker Karen Newman, VP, Americans Automotive Industry, IBM
IBM's latest findings from Automotive Executives and 4,000 other C-Suite level execs.
Integrating a New ECAD System with Service Publications
Guest Speaker Arnold Taube, Principal Engineer, John Deere
This presentation describes how to structure and organize a project for effectively and efficiently bringing a new ECAD system for modeling electrical system design into Service Publications. It also provides insight into some lessons learned.
Importance of Systems Engineering for Aston Martin
Guest Speaker Alan Bennett, Chief Engineer, Aston Martin
Alan Bennett will describe the Aston Martin approach to engineering low volume, high luxury sports cars. Using examples from the recently launched Vanquish and the One-77 hyper car, he will highlight some of the challenges faced and how operating at a system level allows efficient delivery of complex networks with limited resources.
Technical Focus Breakout Tracks
Mentor Graphics will be discussing the latest innovations in these key focus areas: