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IESF Guest Speakers

Featured Guest Speakers Events

A New, No-Compromise Hardware Option that Will Meet Your Cost, Schedule & Risk Budgets Thursday, September 19, 9:55 AM

Guest Speaker Reducing carbon footprint, fitting more functionality in a limited space, improving reliability and safety, and meeting the local needs of global markets are increasing requirements in automotive hardware development projects. Meeting these increasing needs and simultaneously reducing cost seems almost impossible. A Via Configurable ASIC (VCA) can be an optimal solution to address these challenges. VCA technology integrates silicon-proven analog and digital resources onto pre-configured ASIC arrays requiring only a single via mask layer to customize the design and finalize the manufacturing process. VCAs offer a dramatically reduced-cost alternative to ASIC design, supporting both low volumes and fast development cycles. This session discusses and demonstrates how a systems or application engineer, with no IC design or modeling experience, can quickly develop and test their own custom mixed-signal integrated circuit. Instead of picking discrete and COTS parts from a catalog, the engineer can design a circuit interactively in a simple, schematic-based design environment, test it, and then have it quickly implemented in a VCA platform. The design environment (built on SystemVision from Mentor Graphics) also supports multi-discipline system development and verfication of the chip in the context of its resident system.

The Challenges of Designing Electrical Systems for Really Big Zero Emission Vehicles Thursday, September 19, 9:55 AM

Guest Speaker Mr. Fowlkes will describe the challenges in designing an electric passenger bus capable of fully recharging in less than 10 minutes.

Multi-Domain Simulation for Advanced Alternator Control Thursday, September 19, 9:55 AM

Guest Speaker In today’s automotive electronics, the study of systems is linked to disparate physical domains that must interact with each other. For vehicles in particular, the electrical system is a multi-domain design comprised mainly of an alternator and battery connected to multiple loads. Valeo uses multi-domain simulation to design alternator control, combining digital and analog electronics with the thermal and mechanical domains in a single simulation. This is achieved using the VHDL-AMS modeling language, which is an IEEE standard for modeling mixed-signal and multi-domain systems. This session introduces the design of a regulation loop, complete with adapted correctors, for an alternator regulator, and shows the advantages of mixed-signal, multi-domain simulation prior to prototype development. In particular, the design focuses on system stability. Finally, the presentation concludes with a discussion on multi-domain simulation.

AUTOSAR – Updates, Challenges and Experiences Thursday, September 19, 11:15 AM

Guest Speaker AUTOSAR (AUTomotive Open System ARchitecture) is an open and standardized automotive software architecture, jointly developed by automobile manufacturers, suppliers and tool developers. Robert Rimkus from General Motors as a member of the AUTOSAR Steering Committee will provide an update on the AUTOSAR standard, adoption and the challenges moving forward. He will also share with us some experiences of AUTOSAR system engineering activities from a General Motors perspective.

Shifting Out of Neutral: Driving Efficiency to Advance Product and Systems Development Thursday, September 19, 1:30 PM

Technical Session In today's complex automotive industry, there are no speed limits. Automotive OEM's and suppliers are facing an increasing number of business and technical challenges such as exponential increase in product complexity arising from increased software and multidisciplinary content, customer demand for intelligent and green vehicles, increased regulation, and collaboration amongst globally distributed supply chains. The key to meeting these challenges is an integrated approach to engineering -- with automation, best practices and world-class tools breaking down barriers between engineering disciplines and enabling collaboration and efficiency in the engineering process across the supply chain. IBM offers a fully integrated tool suite, the Rational solution for automotive engineering, to address these challenges. The solution offers the ability to manage a complex web of requirements, design, code, defects and issues, and test artifacts. At the same time it helps teams manage risk and program governance requirements, with certification support for ISO-26262. IBM offers a fully integrated tool suite, the Rational solution for automotive engineering, to address these challenges. The solution offers the ability to manage a complex web of requirements, design, code, defects and issues, and test artifacts. At the same time it helps teams manage risk and program governance requirements, with certification support for ISO-26262. The lifecycle aspects which were previously managed on one-way streets using, at best, inter-product hand-offs, making multidisciplinary collaboration and efficient development impossible, is now enabled through a integrated, open approach to managing all aspects of complex systems development--an approach that offers a significant increase in systems development effectiveness. In this session learn about fundamental principles that drive evolution of Rational Solution for automotive engineering and how it can bring efficiency to your engineering processes.

ISO 26262 and AUTOSAR - Achieving a New Level in Vehicle Safety Thursday, September 19, 1:30 PM

Technical Session As the number of complex safety related electronic/electrical systems in today’s automobiles continue to grow hazardous events due to incorrect behavior in these systems will have to be prevented or properly mitigated. Standards such as ISO 26262 and AUTOSAR strive to reduce the risk of hazardous events and ensure the integrity of these systems by use of appropriate development processes and safety mechanisms within the architectural design. In this session we discuss ISO 26262-compliant development of safety related ECUs using AUTOSAR Basic Software (BSW). The discussion will focus on tier-1 and tier-2 responsibilities and development processes to fulfill ISO 26262 with regards to distributed development, the target ASIL, and integration of the BSW Safety Element out of Context (SEooC). To conclude this session we will describe some of the obstacles an AUTOSAR 4.0.x ECU project may encounter in terms of complying with ISO 26262, and at the same time give our advice on how to avoid or handle these.

In-vehicle Networking Simulation: Both Sides of the Story Thursday, September 19, 2:10 PM

Technical Session Renault sees complex electrical architectures using multiple networks and different protocols, mainly CAN and LIN, as normal in modern automobiles. Simple rules for CAN network topology design were sufficient in the past; however, today they are not adequate for quick development cycles or for a high level of complexity. Today’s design engineer must consider how the increase of data exchange due to the increase in the number of electronic control units communicating with each other can be integrated into the electrical architecture in a timely and cost-efficient manner. Using simulation has become a “must have” for this purpose, one which Renault has integrated into its development process. Technical points that can be verified in an in-vehicle networking simulation are basically one of two types: 1) Electrical Signal Integrity for nominal cases (propagation time, rise-time measurement, ringing, etc.). This can be verified with automatically drawn topologies as long as the simulation models (e.g., the transceiver) are available and qualified. 2) EMC robustness (especially radiated immunity) of topologies, which requires a step forward, such as import of 3D models of the vehicle and the position of the CAN cable inside the car. The purpose of this presentation is to provide an overview of what Renault does in terms of in-vehicle networking simulation and the benefits of this kind of simulation.

Model-based Design of Automotive Electrical Distribution Systems - Challenges & Solutions Thursday, September 19, 3:00 PM

Technical Session Despite the cost of vehicle late repairs, or the cost of grounding aircraft, early analysis is rarely given a high priority. This presentation considers how simulation and analysis techniques can be applied in an electrical distribution system design flow. It will discuss critical model-based design elements such as early system simulation, advanced interpretive analysis such as DC, functional quantitative, and Failure Modes & Effects Analysis (FMEA). This presentation will explore how the designs, at various stages of maturity, can be analyzed, thereby enhancing product quality. This presentation will discuss current challenges in virtually prototyping an electrical distribution system. Solutions and techniques to address these challenges using various analysis and simulation tools will be discussed.

Integrating a New ECAD System with Service Publications Thursday, September 19, 4:20 PM

Technical Session Adoption of a new Electronic Systems Computer-Aided Design (ECAD) system for modeling electrical systems design by Product Engineering offers the promise of improved accuracy and productivity for Service Publication's authors to create wiring diagrams and to standardize their format, while improving comprehension and functionality of those documents for service technicians. It is also potentially disruptive, requiring new workflows, processes, standards, and lines of communication to be developed. This presentation describes how to structure and organize a project for effectively and efficiently bringing a new ECAD system for modeling electrical system design into Service Publications. It also provides insight into some lessons learned.

F = Full registration required

System Modeling & Analysis

Asaad Makki, Ford Motor Company

  • Model-based Design of Automotive Electrical Distribution Systems - Challenges & Solutions
    Toggle Abstract

    TECHNICAL SESSION Despite the cost of vehicle late repairs, or the cost of grounding aircraft, early analysis is rarely given a high priority. This presentation considers how simulation and analysis techniques can be applied in an electrical distribution system design flow. It will discuss critical model-based design elements such as early system simulation, advanced interpretive analysis such as DC, functional quantitative, and Failure Modes & Effects Analysis (FMEA). This presentation will explore how the designs, at various stages of maturity, can be analyzed, thereby enhancing product quality. This presentation will discuss current challenges in virtually prototyping an electrical distribution system. Solutions and techniques to address these challenges using various analysis and simulation tools will be discussed.

Enrique Ortega, Transportation Business Director for North America, Mentor Graphics

  • Model-based Design of Automotive Electrical Distribution Systems - Challenges & Solutions
    Toggle Abstract

    TECHNICAL SESSION Despite the cost of vehicle late repairs, or the cost of grounding aircraft, early analysis is rarely given a high priority. This presentation considers how simulation and analysis techniques can be applied in an electrical distribution system design flow. It will discuss critical model-based design elements such as early system simulation, advanced interpretive analysis such as DC, functional quantitative, and Failure Modes & Effects Analysis (FMEA). This presentation will explore how the designs, at various stages of maturity, can be analyzed, thereby enhancing product quality. This presentation will discuss current challenges in virtually prototyping an electrical distribution system. Solutions and techniques to address these challenges using various analysis and simulation tools will be discussed.

Pierre Chassard, Electronics Senior Expert, Valeo Engine and Electrical Systems

  • Multi-Domain Simulation for Advanced Alternator Control
    Toggle Abstract

    GUEST SPEAKER In today’s automotive electronics, the study of systems is linked to disparate physical domains that must interact with each other. For vehicles in particular, the electrical system is a multi-domain design comprised mainly of an alternator and battery connected to multiple loads.

    Valeo uses multi-domain simulation to design alternator control, combining digital and analog electronics with the thermal and mechanical domains in a single simulation. This is achieved using the VHDL-AMS modeling language, which is an IEEE standard for modeling mixed-signal and multi-domain systems. This session introduces the design of a regulation loop, complete with adapted correctors, for an alternator regulator, and shows the advantages of mixed-signal, multi-domain simulation prior to prototype development. In particular, the design focuses on system stability. Finally, the presentation concludes with a discussion on multi-domain simulation.

Reid Wender, Vice President of Marketing & Technical Sales, Triad Semiconductor

  • A New, No-Compromise Hardware Option that Will Meet Your Cost, Schedule & Risk Budgets
    Toggle Abstract

    GUEST SPEAKER Reducing carbon footprint, fitting more functionality in a limited space, improving reliability and safety, and meeting the local needs of global markets are increasing requirements in automotive hardware development projects. Meeting these increasing needs and simultaneously reducing cost seems almost impossible. A Via Configurable ASIC (VCA) can be an optimal solution to address these challenges. VCA technology integrates silicon-proven analog and digital resources onto pre-configured ASIC arrays requiring only a single via mask layer to customize the design and finalize the manufacturing process. VCAs offer a dramatically reduced-cost alternative to ASIC design, supporting both low volumes and fast development cycles.

    This session discusses and demonstrates how a systems or application engineer, with no IC design or modeling experience, can quickly develop and test their own custom mixed-signal integrated circuit. Instead of picking discrete and COTS parts from a catalog, the engineer can design a circuit interactively in a simple, schematic-based design environment, test it, and then have it quickly implemented in a VCA platform. The design environment (built on SystemVision from Mentor Graphics) also supports multi-discipline system development and verfication of the chip in the context of its resident system.

Vincent Bidault, Engineer, Embedded Network Specialist, Renault

  • In-vehicle Networking Simulation: Both Sides of the Story
    Toggle Abstract

    TECHNICAL SESSION Renault sees complex electrical architectures using multiple networks and different protocols, mainly CAN and LIN, as normal in modern automobiles. Simple rules for CAN network topology design were sufficient in the past; however, today they are not adequate for quick development cycles or for a high level of complexity. Today’s design engineer must consider how the increase of data exchange due to the increase in the number of electronic control units communicating with each other can be integrated into the electrical architecture in a timely and cost-efficient manner. Using simulation has become a “must have” for this purpose, one which Renault has integrated into its development process.

    Technical points that can be verified in an in-vehicle networking simulation are basically one of two types: 1) Electrical Signal Integrity for nominal cases (propagation time, rise-time measurement, ringing, etc.). This can be verified with automatically drawn topologies as long as the simulation models (e.g., the transceiver) are available and qualified. 2) EMC robustness (especially radiated immunity) of topologies, which requires a step forward, such as import of 3D models of the vehicle and the position of the CAN cable inside the car. The purpose of this presentation is to provide an overview of what Renault does in terms of in-vehicle networking simulation and the benefits of this kind of simulation.

Electrical Dist. Systems Dsgn

Arnold Taube, Principal Engineer, Deere & Company

  • Integrating a New ECAD System with Service Publications
    Toggle Abstract

    TECHNICAL SESSION Adoption of a new Electronic Systems Computer-Aided Design (ECAD) system for modeling electrical systems design by Product Engineering offers the promise of improved accuracy and productivity for Service Publication's authors to create wiring diagrams and to standardize their format, while improving comprehension and functionality of those documents for service technicians. It is also potentially disruptive, requiring new workflows, processes, standards, and lines of communication to be developed.

    This presentation describes how to structure and organize a project for effectively and efficiently bringing a new ECAD system for modeling electrical system design into Service Publications. It also provides insight into some lessons learned.

Wire Harness Eng.

Arnold Taube, Principal Engineer, Deere & Company

  • Integrating a New ECAD System with Service Publications
    Toggle Abstract

    TECHNICAL SESSION Adoption of a new Electronic Systems Computer-Aided Design (ECAD) system for modeling electrical systems design by Product Engineering offers the promise of improved accuracy and productivity for Service Publication's authors to create wiring diagrams and to standardize their format, while improving comprehension and functionality of those documents for service technicians. It is also potentially disruptive, requiring new workflows, processes, standards, and lines of communication to be developed.

    This presentation describes how to structure and organize a project for effectively and efficiently bringing a new ECAD system for modeling electrical system design into Service Publications. It also provides insight into some lessons learned.

Systems Eng.

Alan Bennett, Chief Engineer, Aston Martin

  • Importance of Systems Engineering for Aston Martin
    Toggle Abstract

    GUEST SPEAKER Alan Bennett will describe the Aston Martin approach to engineering low volume, high luxury sports cars. Using examples from the recently launched Vanquish and the One-77 hyper car, he will highlight some of the challenges faced and how operating at a system level allows efficient delivery of complex networks with limited resources.

Greg Gorman, Program Director, WW Systems Solutions & Industries, Rational, IBM

  • Shifting Out of Neutral: Driving Efficiency to Advance Product and Systems Development
    Toggle Abstract

    TECHNICAL SESSION In today's complex automotive industry, there are no speed limits. Automotive OEM's and suppliers are facing an increasing number of business and technical challenges such as exponential increase in product complexity arising from increased software and multidisciplinary content, customer demand for intelligent and green vehicles, increased regulation, and collaboration amongst globally distributed supply chains. The key to meeting these challenges is an integrated approach to engineering -- with automation, best practices and world-class tools breaking down barriers between engineering disciplines and enabling collaboration and efficiency in the engineering process across the supply chain.

    IBM offers a fully integrated tool suite, the Rational solution for automotive engineering, to address these challenges. The solution offers the ability to manage a complex web of requirements, design, code, defects and issues, and test artifacts. At the same time it helps teams manage risk and program governance requirements, with certification support for ISO-26262. IBM offers a fully integrated tool suite, the Rational solution for automotive engineering, to address these challenges. The solution offers the ability to manage a complex web of requirements, design, code, defects and issues, and test artifacts. At the same time it helps teams manage risk and program governance requirements, with certification support for ISO-26262.

    The lifecycle aspects which were previously managed on one-way streets using, at best, inter-product hand-offs, making multidisciplinary collaboration and efficient development impossible, is now enabled through a integrated, open approach to managing all aspects of complex systems development--an approach that offers a significant increase in systems development effectiveness. In this session learn about fundamental principles that drive evolution of Rational Solution for automotive engineering and how it can bring efficiency to your engineering processes.

Ron Felice, Solution Architect for Real Time & Embedded Systems, IBM

  • Strategic Reuse - A Fundamental Approach for Success in E/E Engineering
    Toggle Abstract

    TECHNICAL SESSION Many companies agree that reuse is key to increasing efficiencies. Standardization and open-source efforts such as GENIVI, OSEK, and AUTOSAR show that industry continues to pursue reuse at a middleware, framework, and industry level. However, achieving systematic reuse at functional and organizational level, where the potential gains are highest, still remains very challenging. A more comprehensive reuse strategy for EE would include a commitment to reuse at multiple architectural levels. We will explore business and technical challenges in instilling comprehensive reuse as well as a proposed maturity framework that can be adopted to measure and facilitate reuse.

Embedded - IVI & GENIVI

Len Wozniak, Electrical, Controls and Software Process and Tool Systems Architect, General Motors

  • Variation Abstraction in System Engineering of Large Scale Embedded Systems
    Toggle Abstract

    GUEST SPEAKER Creating, maintaining and using a large scale embedded systems product line requires conscious and careful management of variation. The sources and impacts of variation follow predictable patterns and can be effectively managed with a set of methods. This presentation will introduce the sources, methods and tool needs to effectively manage this problem space.

Nir Hasson, Worldwide Sales Manager, Jungo

  • In-Vehicle Infotainment: Multimedia and Connectivity
    Toggle Abstract

    TECHNICAL SESSION Jungo Connectivity's MediaCore is the market leading multimedia player middleware for In-Vehicle Infotainment systems. Jungo Connectivity and Mentor Embedded have partnered around MediaCore and Mentor's Automotive Technology Platform, in order to bring customers the best of both worlds. MediaCore middleware is already on the road in over 50 different vehicle models with many more under development. This session will focus on the recent trends in IVI multimedia systems, the major challenges that the industry faces, and how Jungo's MediaCore solves many of these issues. Some particular items that will be discussed include:
    • OS considerations in a multimedia perspective
    • Leveraging the most out of Apple, Android and other mobile media-sources
    • System upgradability. Why is it needed and how can it be done?
    • Apps in the car

Paul Neil, XMOS

  • The Challenges that Implementing Infotainment Systems using Audio Video Bridging (AVB) pose to System and Endpoint Developers
    Toggle Abstract

    TECHNICAL SESSION This paper describes the challenges that implementing Infotainment Systems using AVB pose to system and endpoint developers. We discuss real-life deployment examples, including considerations in system startup, network topology, and endpoint design.

    Ethernet AVB delivers many advantages, but it also comes with challenges that both hardware and software teams must consider. The standards provide Quality of Service (QoS) for AV streams by guaranteeing isochronous transmission, low latency (802.1Qav), accurate clock synchronization (802.1as), and data-rate control (802.1Qat). The real-time processing requirements of these network protocols are challenging for processors, MCUs, and software stacks. The trend towards highly responsive, deterministic Ethernet networks is seen to result in higher interrupt loads and requires changes to conventional methods for handling network interfaces.

    We consider the example of IEEE 1722. An AVB Endpoint must send/receive IEEE 1722 packets at a very high frequency: 8000 class A packets per second per stream. This high rate minimizes latency in the network, but it requires the endpoint to handle a high real-time processing load.

    The experiences we describe in Ethernet AVB Head Unit and Amplifier development are an important proof point that AVB in the car is now a reality and delivering the expected advantages.

Hybrid Electric Vehicle

Adam Fowlkes, Electrical Engineering Manager, Proterra Inc.

  • The Challenges of Designing Electrical Systems for Really Big Zero Emission Vehicles
    Toggle Abstract

    GUEST SPEAKER Mr. Fowlkes will describe the challenges in designing an electric passenger bus capable of fully recharging in less than 10 minutes.

Angus Lyon, Chief Engineer, Electric Drivetrain, Drayson Racing Technologies

  • Accelerating EV Technology Development Through Motorsport
    Toggle Abstract

    GUEST SPEAKER Formula E, the first FIA EV world championship commences in 2014 and will provide a platform for accelerated development of EV technologies as well as raising the profile and appeal of EVs worldwide. In this talk, Angus Lyon, from Drayson Racing Technologies will explain how motorsport and a motorsport approach to engineering can speed up development of technologies to the benefit of the automotive industry. Giving examples from their own projects including the fully electric LMP race car the ‘B12’ Angus will show how electric racing and its contribution to the greater development of EVs is becoming a reality.

Jack Pokrzywa, Director, Ground Vehicle Standards, SAE International

  • Connected & Electrified Vehicle - New Role for Standards
    Toggle Abstract

    GUEST SPEAKER This presentation will initially concentrate on a brief historical review of SAE International's standards program, with primary emphasis on SAE's current vehicle standards development activities. The new era of mobility and the forces behind it including converging technologies and today’s move toward “green” will be discussed. The technology enablers for vehicle electrification and vehicle connectivity, including the global landscape for EV and intelligent transportation standards, will be examined. Additionally, an overview of SAE global EV Battery Standards and activities, including industry/government collaborative efforts to develop lithium ion rechargeable energy storage system safety standards, will be provided. A look at why a collaborative approach to today’s technologies, as well as standards’ development, is essential to success will conclude the presentation.

Network Dsgn & Integration & AUTOSAR

Kristoffer Karlsson, Mentor Graphics

  • ISO 26262 and AUTOSAR - Achieving a New Level in Vehicle Safety
    Toggle Abstract

    TECHNICAL SESSION As the number of complex safety related electronic/electrical systems in today’s automobiles continue to grow hazardous events due to incorrect behavior in these systems will have to be prevented or properly mitigated. Standards such as ISO 26262 and AUTOSAR strive to reduce the risk of hazardous events and ensure the integrity of these systems by use of appropriate development processes and safety mechanisms within the architectural design.
    In this session we discuss ISO 26262-compliant development of safety related ECUs using AUTOSAR Basic Software (BSW). The discussion will focus on tier-1 and tier-2 responsibilities and development processes to fulfill ISO 26262 with regards to distributed development, the target ASIL, and integration of the BSW Safety Element out of Context (SEooC).
    To conclude this session we will describe some of the obstacles an AUTOSAR 4.0.x ECU project may encounter in terms of complying with ISO 26262, and at the same time give our advice on how to avoid or handle these.

Mathias Fritzon, Product Line Manager, Mecel AB

  • ISO 26262 and AUTOSAR - Achieving a New Level in Vehicle Safety
    Toggle Abstract

    TECHNICAL SESSION As the number of complex safety related electronic/electrical systems in today’s automobiles continue to grow hazardous events due to incorrect behavior in these systems will have to be prevented or properly mitigated. Standards such as ISO 26262 and AUTOSAR strive to reduce the risk of hazardous events and ensure the integrity of these systems by use of appropriate development processes and safety mechanisms within the architectural design.
    In this session we discuss ISO 26262-compliant development of safety related ECUs using AUTOSAR Basic Software (BSW). The discussion will focus on tier-1 and tier-2 responsibilities and development processes to fulfill ISO 26262 with regards to distributed development, the target ASIL, and integration of the BSW Safety Element out of Context (SEooC).
    To conclude this session we will describe some of the obstacles an AUTOSAR 4.0.x ECU project may encounter in terms of complying with ISO 26262, and at the same time give our advice on how to avoid or handle these.

Robert Rimkus, Engineering Group Manager for Software Architecture, General Motors

  • AUTOSAR – Updates, Challenges and Experiences
    Toggle Abstract

    GUEST SPEAKER AUTOSAR (AUTomotive Open System ARchitecture) is an open and standardized automotive software architecture, jointly developed by automobile manufacturers, suppliers and tool developers. Robert Rimkus from General Motors as a member of the AUTOSAR Steering Committee will provide an update on the AUTOSAR standard, adoption and the challenges moving forward. He will also share with us some experiences of AUTOSAR system engineering activities from a General Motors perspective.

Shabtay Matalon, ESL Market Development Manager, Mentor Graphics

  • AUTOSAR Driving Design Discontinuities
    Toggle Abstract

    GUEST SPEAKER While the dramatic increase in automotive software content is forcing associated costs to rise, AUTOSAR is completely transforming the automotive business models and design processes across OEMs and Tier companies. AUTOSAR introduces market disruption and verification discontinuities in the early adoption phases, but simulation and requirements tracking are two verification methodologies that can help drive and facilitate AUTOSAR adoption, enabling companies to leverage the entire scale of the AUTOSAR vision in the long term. We will present an outlook for AUTOSAR simulation to address faster, more efficient software and ECU network validation and optimization, IVI integration and Safety requirements, and requirements tracing through software and hardware.

Electronic Thermal Dsgn & Measurement

Arvind Krishna, Global Engineering Manager, Delphi

  • Product Engineering Insight – Thermal Design Approaches at Delphi
    Toggle Abstract

    TECHNICAL SESSION Arvind Krishna provides insight into thermal design processes within product engineering at Delphi including the use of simulation and measurement tools. Of particular focus will be how overall processes have been developed for early thermal design during project quotation phases resulting in more successful wins.

    The presentation will include topics:

    • Thermal analysis in development: Conceptual design and technical acceptance through to refinement and verification for high-volume production
    • Aligning technical capability roadmaps with Product roadmaps – for continuous improvement and competitive product development
    • Electronic component quality - where thermal measurement provides a method to verify performance within a system

Sam Gustafson, Thermal Analyst, Johnson Controls Inc

  • Detailed PCB Design for Thermal Management of an Instrument Cluster
    Toggle Abstract

    TECHNICAL SESSION In an automotive instrument cluster design, where enclosure shape and internal complexity significantly influences thermal management considerations, engineers focus their attention on areas such as PCB structure/layout and active display dimming to ensure durable performance. Efficient exchange of data between the PCB layout, the Mechanical and Thermal analysis tools therefore becomes key in designing such systems.

    In this presentation, Sam Gustafson, a Thermal Analyst at Johnson Controls, will discuss the importance of the thermal requirements and their influence on the PCB and mechanical design of a cluster. In particular, Sam will show how PCB data from Mentor Expedition software can be embedded inside a FloTHERM XT simulation model to investigate the full thermal behavior of the instrument cluster and optimize it.

PCB Systems Design

Aaron Shin, Senior Director of Transition to Production, Raytheon

  • Bringing Best-in-Industry Capability to our Engineers to Free them to Innovate
    Toggle Abstract

    GUEST SPEAKER This presentation will show an example of how Raytheon is integrating tools and processes to enable Electrical Systems engineers to achieve affordability, speed, and flawless execution. Engineers are in constant pressure to meet aggressive program schedule/targets while having to negotiate design decisions with thousands of design defect possibilities. They need help! Management must provide tools and processes to help them be effective by freeing them from transactional tasks, allowing them to innovate.

George Jiang, Sr. Project Engineer, Delphi

  • The Impact of SI/PI Analysis in PCB designs for Automotive Applications
    Toggle Abstract

    TECHNICAL SESSION The need to design for signal (SI) and power (PI) integrity is becoming essential in automotive electronics as the use of high speed circuitry has been growing in areas such as infotainment, active safety and wireless applications. This presentation will highlight Delphi E&S implementation of an Expedition-HyperLynx SI/PI design capability that led to improved critical net design, component selection, PCB layout topologies, timing requirements, EMC, and layout constraint management.   

Joe Borland, Director, Global Electronics Engineering Tools and Processes, Autoliv

  • Using Design for Manufacturing to Avoid Costly PCB Design Spins
    Toggle Abstract

    TECHNICAL SESSION The session will explore the value of integrating Valor NPI into the PCB development cycle to avoid costly problems and reduce the number of board spins. Valor NPI can be used not just as a validation tool at the end of the PCB development cycle, but more of an iterative knowledge and experience capture tool to provide feedback to the PCB designer during the design process. Creating a bridge between the PCB Fabrication supplier, PCB Assembly process and the PCB designer is integral to success of any design project. Having each PCB Designer in possession of the same knowledge globally is important to maintaining the design quality and standards within a company.

Michael Varnau, Manager - Electrical Simulation and Magnetics Design; Power Electronics, Delphi

  • Design of Reliable Electronic Systems and Efficient Design Documentation Within the PCB Design Process
    Toggle Abstract

    GUEST SPEAKER Functional Safety Process (ISO 26262) for designing and documenting safety related products is required by European Automotive producers. DFMEA is an important part of the Functional Safety process and is a required design process by all automotive producers. The PCB schematic can become the primary source for system definition and structure, and directly drive a highly automated DFMEA creation process for a component level DFMEA through a 3rd party tool. This component level DFMEA can then be merged with a system level DFMEA in existing commercially available tools. This information can also be imported into a Functional Safety analysis tool to facilitate the calculation of the Functional Safety Metrics. This session will highlight Delphi’s implementation of a functional safety process leveraging Expedition Enterprise and DfR Solutions Sherlock Design Assistant.

Roukoz Atallah, Electrical Analysis and Hardware Engineering Processes and Tools Manager, Delphi

  • Design Methodology for HW Realization:   The Impact of ECAD/ECAE Integration
    Toggle Abstract

    TECHNICAL SESSION The electrical hardware design development is an increasingly complex and fast exercise. While having to ensure that design requirements and delivery schedules are met, PCB engineers must conform to corporate processes and standards. Additionally, engineering tasks do not occur as expected; for example one major challenge is that the schematic reaches the layout (ECAD) before the critical simulation, modeling and analysis work (ECAE) is completed. To alleviate these obstacles, Delphi Electronics and Safety implemented a design methodology with a high level of integration and automation. In this session, we will highlight this methodology.

All

Christopher Davey, Senior Technical Leader, Software and Control Systems Engineering, Ford Motor Company

  • Vehicle Software & Electrical Management: Process, Methods, Tools and Infrastructure - The Ford Experience

John Ellis, Global Technologist, Connected Services, Ford Motor Company

  • I’m Not an Auto Guy; I’m a Software Guy and I Work at Ford
    Toggle Abstract

    GUEST SPEAKER The automotive industry’s first-ever open developer program. Contributing their award-winning smart device / vehicle linking technology to open source. Ford Motor Company is a living example of David Kirkpatrick’s adage that “every company is a software company.” Join John Ellis as he shares the transformation under way at Ford Motor Company and how this is helping Ford “Go Further.”

Karen Newman, VP, Americans Automotive Industry, IBM

  • Is that Your Customer?
    Toggle Abstract

    GUEST SPEAKER IBM's latest findings from Automotive Executives and 4,000 other C-Suite level execs.

Oliver Kuttner, Founder & Chief Executive Officer, Edison2

  • Using Innovation to Build a Long Term Future in a Rapid Changing Automotive Industry! A fine line between success and failure, for industry and professional

Paul Hansen, Editor, The Hansen Report

  • Industry Update: Electrical & Electronics 2013 Automotive Industry Trends & Observations
    Toggle Abstract

    KEYNOTE Paul Hansen, in his 6th appearance at IESF, will give his insights on the global automotive electronics industry. Paul Hansen writes and publishes The Hansen Report on automotive electronics, a newsletter dedicated to researching and identifying technology and business trends in the global automotive electronics industry. Mr. Hansen began writing The Hansen Report in 1988 as an outgrowth of his strategy and market research consulting business, Paul Hansen Associates. Over the past two decades, Mr. Hansen has provided consultation to carmakers, many of the world's leading auto electronics suppliers, and to those exploring industry investments.