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IESF Guest Speakers

F = Full registration required

EV/Hybrid EE Design

Dr. Takashi Yamada, Manager, Electromagnetic Engineering Department, JSOL Corporation

  • Reliable Simulation for Advanced Motor Drive Systems using an FEA-based, High-Fidelity Motor Modeling Solution – JMAG-RT
    Toggle Abstract

    TECHNICAL SESSION Motor drive systems for today’s HEV/EV advanced applications are extremely complex. Model-based development and the use of virtual simulation starting from the concept stage is mandatory in order to design the system correctly. However, highly accurate component models are needed to run reliable simulations. This presentation introduces JMAG-RT, a high-fidelity and highly accurate motor model development solution for system-level simulation, how it works and how it has been used. JMAG-RT creates advance motor models based on a Finite Element Analysis (FEA) using JMAG--FEA software for electromechanical design and a standard tool used in HEV/EV development. We conclude the presentation with a demonstration of JMAG-RT running with SystemVision.

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John Blyler, Founder and CEO, JB Systems Media and Technology

  • Panel: The Rise of Smart Machines – Fact or Fiction?
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    PANEL In the 1997 movie Tomorrow Never Dies, James Bond used a mobile phone to control his BMW 750i. It was science fiction twenty years ago, but fast forward to the present where fiction is rapidly becoming a reality. Today’s mobile services are used to control many features in today’s cars, with the future leading to completely autonomous vehicles. But how fast are the types of technologies that will enable this move expected to reach maturity? What stands in the way of their progress? With industry giants like Google aggressively entering the transportation market, who takes the lead in developing future environments – the automotive OEM or the IT supplier? What standards are needed to drive future automotive electronics design? And, with all that data swirling around in the cloud, how will issues such as privacy and data security be addressed? This panel will discuss the issues surrounding the development of smart, safe, and connected cars.

Paul Hansen, Editor, The Hansen Report

  • Industry Update: Electrical & Electronics 2015 Automotive Industry Trends & Observations

Paul Mascarenas, President of FISITA and Director, ON Semiconductor

  • Panel: The Rise of Smart Machines – Fact or Fiction?
    Toggle Abstract

    PANEL In the 1997 movie Tomorrow Never Dies, James Bond used a mobile phone to control his BMW 750i. It was science fiction twenty years ago, but fast forward to the present where fiction is rapidly becoming a reality. Today’s mobile services are used to control many features in today’s cars, with the future leading to completely autonomous vehicles. But how fast are the types of technologies that will enable this move expected to reach maturity? What stands in the way of their progress? With industry giants like Google aggressively entering the transportation market, who takes the lead in developing future environments – the automotive OEM or the IT supplier? What standards are needed to drive future automotive electronics design? And, with all that data swirling around in the cloud, how will issues such as privacy and data security be addressed? This panel will discuss the issues surrounding the development of smart, safe, and connected cars.

Serge Leef, Vice President of System Level Engineering Division/General Manager New Ventures, Mentor Graphics

  • Panel: The Rise of Smart Machines – Fact or Fiction?
    Toggle Abstract

    PANEL In the 1997 movie Tomorrow Never Dies, James Bond used a mobile phone to control his BMW 750i. It was science fiction twenty years ago, but fast forward to the present where fiction is rapidly becoming a reality. Today’s mobile services are used to control many features in today’s cars, with the future leading to completely autonomous vehicles. But how fast are the types of technologies that will enable this move expected to reach maturity? What stands in the way of their progress? With industry giants like Google aggressively entering the transportation market, who takes the lead in developing future environments – the automotive OEM or the IT supplier? What standards are needed to drive future automotive electronics design? And, with all that data swirling around in the cloud, how will issues such as privacy and data security be addressed? This panel will discuss the issues surrounding the development of smart, safe, and connected cars.

Shay Benchorin, Director of Cloud Services Platforms, Mentor Graphics

  • Panel: The Rise of Smart Machines – Fact or Fiction?
    Toggle Abstract

    PANEL In the 1997 movie Tomorrow Never Dies, James Bond used a mobile phone to control his BMW 750i. It was science fiction twenty years ago, but fast forward to the present where fiction is rapidly becoming a reality. Today’s mobile services are used to control many features in today’s cars, with the future leading to completely autonomous vehicles. But how fast are the types of technologies that will enable this move expected to reach maturity? What stands in the way of their progress? With industry giants like Google aggressively entering the transportation market, who takes the lead in developing future environments – the automotive OEM or the IT supplier? What standards are needed to drive future automotive electronics design? And, with all that data swirling around in the cloud, how will issues such as privacy and data security be addressed? This panel will discuss the issues surrounding the development of smart, safe, and connected cars.

Steve Crumb, Executive Director, GENIVI Alliance

  • Enabling Choice for Future Automotive Software Deployments
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    TECHNICAL SESSION Automakers are moving from a traditional, single supplier model for in-vehicle software to a position of having more choice in the final software system. Many are ramping up their development staffs and are taking more control in piecing together their best-in-class solutions. GENIVI has evolved to enable that choice by providing open software components and subsystems, standard interfaces, flexible architecture and a reusable infotainment platform. These deliverables support the “pick and mix” approach that is increasingly used by major automakers world-wide. This talk with explore this market trend and how the GENIVI community is responding.

Sunil Chhaya, PhD, Senior Technical Leader, Electric Power Research Institute (EPRI)

  • Panel: The Rise of Smart Machines – Fact or Fiction?
    Toggle Abstract

    PANEL In the 1997 movie Tomorrow Never Dies, James Bond used a mobile phone to control his BMW 750i. It was science fiction twenty years ago, but fast forward to the present where fiction is rapidly becoming a reality. Today’s mobile services are used to control many features in today’s cars, with the future leading to completely autonomous vehicles. But how fast are the types of technologies that will enable this move expected to reach maturity? What stands in the way of their progress? With industry giants like Google aggressively entering the transportation market, who takes the lead in developing future environments – the automotive OEM or the IT supplier? What standards are needed to drive future automotive electronics design? And, with all that data swirling around in the cloud, how will issues such as privacy and data security be addressed? This panel will discuss the issues surrounding the development of smart, safe, and connected cars.