Event Highlights

The EE Flow in a Fuel Conscious Age

Hanns Windele
Mentor Graphics

Abstract: Modern vehicle electrical and electronic systems have become very powerful, delivering functions as diverse as collision avoidance, drivetrain management, passenger comfort and mobile communications. But, they have also become complex (spanning multiple engineering disciplines & organizations) and costly. This keynote presentation explores the state of the art for software tools addressing these challenges, with particular emphasis on flow coverage and cross-domain integration approaches. The special demands of electric and hybrid vehicle EE design are also described, linking this session clearly to today’s economic and environmental concerns.

Meeting the Challenges of Modern Electrical System

Alan Bennett
Chief Engineer Electrical & Electronics
Aston Martin, UK

Abstract: The presentation uses examples from the development of Aston Martin products to show the advantages and disadvantages of integrating current electronic modules versus developing bespoke solutions. I will also be identifying the potential advantages of more open architectures that are currently under development and the impact these can have on the product development cycle.

Go With the Flow: The Next Steps in Define-Design-Build & Service

Martin O'Brien
General Manager, Integrated Electrical System Divsion
Mentor Graphics

Abstract: The combination of electronic content and customer choice is escalating electrical systems and harness complexity, driving the need for comprehensive, commercial solutions for that entire flow. Mentor’s Capital solution addresses Electrical Platform Engineering (EPE) across the four phases of Define-Design-Build-Service in an environment that enables collaboration and data re-use across the enterprise. Martin O'Brien, General Manager of Mentor's Integrated Electrical Systems Division, describes the drivers behind Capital, pulling together the new elements and demonstrating the link to value across domains.

Managing Complexity in Automotive Product Development

Brett Hillhouse
WW System Executive
IBM

Abstract: Automotive companies are challenged with developing safer, more comfortable, and environmentally friendly cars in less time and with fewer resources - while the complexity of today’s vehicles steadily increases. In addition, the different engineering disciplines are largely disconnected: embedded software developers, PCB and ECU engineers, wiring/harness designer, mechanical designers, and quality assurance staff work in their own silos and with dedicated tools and applications specific to their engineering discipline. Based on these trends and challenges facing automotive companies, we will explore a new approach to integrate engineering disciplines and the various models and artifacts they produce.