John Goodenough serves as the Vice President of Design Technology and Automation at ARM Inc., where he has strategic responsibility for all aspects of CAD and EDA design methodology. This includes both ARM’s internal production and external IP deployment methodologies. He works extensively with ARM’s design chain partners and customers to ensure best in class integration of ARM deliverables to enable customers flow. Dr Goodenough began his career as a research fellow at Sheffield University, UK, investigating novel VLSI signal processing architectures before co-founding Infinite Designs a consultancy specializing in advanced ASIC and embedded system design methodologies. Infinite Designs was acquired by ARM in 2000 where John has held a number of executive roles in technology and infrastructure management. John serves as a board member of several industry bodies including Si2 and Accellera and was instrumental in founding the SPIRIT initiative for IP packaging. Dr Goodenough received a BSc from Durham University in 1998 and PhD in Integrated Circuit Design from Sheffield University in 1995.