Wesley Ryder has over twenty seven years experience in the Electronic Design Automation (EDA) industry as a user and supplier. For the last eighteen years, he has held a variety of positions with Mentor Graphics including European Marketing Director, European Technical Director and most recently Worldwide Technical Director. Prior to this he held EDA technical and sales roles at GenRad, Cadence Design and ECAD as well as design engineering positions at BAE Systems and Array Logic. He has chartered marketer status with the Chartered Institute of Marketing, holds a Masters degree from Glamorgan University and Diplomas in Marketing (DipM) and Electronic and Electrical engineering.