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Deliver more NPI value to your customers with ODB++



PCB fabrication and assembly organizations work to satisfy both their customer demands and improve the manufacturability of their products. The New Product Introduction (NPI) phase is a critical stage in the process where design organizations transfer their new product board designs to the PCB fabricators, and these needs are addressed. If outdated or manual methods are used, time delays and costs can increase while quality is diminished.

Join us as we discuss how Mentor Graphics’ ODB++ format integrates PCB design and manufacturing more effectively than conventional PCB design transferring methods, and the anticipated business-level performance improvements that can be expected, both for the manufacturer and the design-organization.

What You Will Learn

  • How ODB++ can reduce cost and time delays at entry to manufacturing
  • How ODB++ has been implemented into the global PCB manufacturing market
  • How ODB++ is available to the whole industry, not just Mentor customers
  • How Mentor Graphics can help you implement ODB++ across the manufacturing supply chain


About the Presenter

Presenter Image Julian Coates

Julian Coates currently holds the position of Director of Business Development in the Valor Division of Mentor Graphics. From 1998 to 2007 he was Vice President of Marketing at Valor before becoming the Vice President for the Assembly Market at Valor. From 1994 to 1998 Julian was the Managing Director of Valor Computerized Systems NV. Prior to this he was the Northern European Sales Manager and later the Vice President of Sales in Europe for Optrotech, a company that creates tools for manufacturing PCBs. From 1979 to 1986, Mr. Coates worked at British Aerospace as a mechanical design engineer, PCB production engineer and production manager. Julian holds a B.Sc. in Engineering Science from Exeter University.

Who Should View

  • Electronics NPI program managers
  • PCB manufacturing process engineers, and managers
  • Account managers responsible for servicing electronics design-customers

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