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(Lots of) Automotive Technology at the Design Automation Conference (DAC)

John Day

John Day

Posted Apr 25, 2014

There’s a lot happening at the Design Automation Conference (DAC) June 1-5 at the Moscone Center in San Francisco, and much of it, I’m delighted to say, focuses on automotive technology.

At 10:30 and again at 1:30 on Monday, June 2, Anthony Cooprider from Ford and Samarjit Chakraborty from the Technical University of Munich will present a tutorial, “Automotive Embedded Systems – A Quick Introduction and the Road Ahead.”

The presenters note that cars today are large distributed, embedded systems containing tens of millions of lines of code. Such systems present a variety of technical challenges involving processor design and selection, architecture selection, embedded software, verification, security, reliability and applications and operating systems. The tutorial will provide an introduction to those issues to an EDA and embedded systems audience and outline some of the emerging challenges.

Mentor Graphics is one of six companies sponsoring the Automotive Village, where DAC attendees can relax and network beginning at 5:00 pm on Monday.

At 9:00 am on Tuesday, Jim Tung from MathWorks and Jim Buczkowski from Ford Motor Company will deliver a Dual Keynote, “Automating the Automobile.” They’ll explore the key trends that are shaping the future of cars and examine what it will take to design the electronics.

At 10:30 am on Tuesday Qi Zhu from the University of California at Riverside will chair a research paper session on “Taming the Complexity of In-Vehicle Networks” and Avi Ziv from IBM will chair a session on “Verification and Validation for the Automotive Domain.”

At 11:00 am on Tuesday Mentor Graphics CEO Wally Rhines will moderate a Fireside Chat, “Automotive Engineers Love Design Automation.” He’ll be joined by Yatin Trivedi from Synopsys and Ford’s Jim Buczkowski.

At 11:30 am on Tuesday Walid Abu-Hadba, chief product officer at ANSYS and formerly corporate VP of Developer & Platform Evangelism at Microsoft will present a Sky Talk, “Managing Multi-Scale, Multi-Physics Challenges in the New Generation of Automotive Systems.”

At 1:30 pm on Tuesday Sethu Ramesh from General Motors will chair a special session on “Automotive Electronics Hardware Solutions for Safety” and Allon Adir from IBM will chair a session on “Virtualization and Prototyping for Automotive Architectures.”

At 2:30 pm on Tuesday Jim Hogan from Vista Ventures will moderate a Pavilion Panel, “Hogan’s Heroes: Self-Driving Cars – Victory Lap or Pile-Up?”

At 4:00 pm on Tuesday Michael Munsey from Dassault Systèmes will chair a special session, “Modeling and Simulation for Automotive Embedded Systems” and I will moderate a panel “EV E/E Architectures – Evolutionary or Revolutionary.”

At 10:30 am on Wednesday Jim Tung from Mathworks will chair a research paper session, “Smart Cars – Innovate or Die” and Christoph Stoermer from ETAS Group will chair a special session, “Model-Based Specification and Testing of Automotive Hw/Sw Architectures.”

At 11:30 am on Wednesday, David Kleidermacher, chief technology officer at Green Hills Software, will present a Sky Talk on “Securing the Internet of Cars.”

At 1:30 pm on Wednesday Albrecht Mayer from Infineon will chair a special session on “Design for Automotive Safety and Reliability” and Wolfgang Ecker, also from Infineon, will chair a special session “Enabling Automotive Systems Engineering.”

At 2:30 pm on Wednesday Brian Fuller from Cadence Design Systems will moderate a Pavilion Panel “Design Walkthrough: An Advanced Driver Assist System for High-End Cars.”

At 4:00 pm on Wednesday Christopher Davey from Ford will moderate a panel “System Engineering Methods and Tools for Automotive EE Design: Old Wine in a New Bottle?” and Andrew Patterson from Mentor Graphics will chair a special session “Software in Automotive – How Different Can It Be?”

That’s just the tip of the iceberg and I’m sorry if I’ve overlooked an automotive session. I’ll have more to say about DAC in my next post.

IBM, Green Hills Software, Infineon, Cadence Design Systems, synopsys, Dassault Systèmes, Technical University of Munich, University of California Riverside, ANSYS, Vista Ventures, MathWorks, Ford, Mentor Graphics, General Motors, Microsoft, design automation conference, Moscone Center, ETAS Group

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John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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