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An ambitious connected vehicle vision

John Day

John Day

Posted Nov 16, 2011

Roger Lanctot, senior analyst at Strategy Analytics, has lavish praise for Zypr™, a cloud-based, voice-powered web API (application programming interface) recently launched by Pioneer Corp.

“Zypr has the most ambitious connected vehicle vision, ‘mashing up’ multiple social networking resources for a seamlessly integrated connected experience,” Lanctot said. “The product represents the kind of solution consumers don’t even realize they want until they see it – consumers are definitely seeking services that bridge mobile and non-mobile experiences the way Zypr does.”

Pioneer strategic consultant David Frerichs, who is responsible for Zypr in the U.S., says app developers, device makers or automakers can go through a labor-intensive process with each app to get the app into cars, smartphones, tablets, TV, and other devices, “or they can create an app that talks to Zypr and then focus on the quality of the user experience.”

Frerichs explains that Zypr provides a consistent way for developers to access voice UI, maps and routing, local search, social networking, music and radio, contacts, calendars and weather from multiple content providers.

Because Zypr is cloud-based, Zypr-powered applications allow data to “follow” a user across multiple devices. As a free, ad-supported service, Zypr offers developers the opportunity for a share of revenue earned based on users accessing Zypr through their products.

Web services supported by Zypr can be mashed up and applied in new ways using voice control. Services currently supported include Facebook®, Twitter®, Google®, Yelp®, AccuWeather®, INRIX® real-time and predictive traffic information, Slacker® Radio, Tuner2™ Radio, Wcities™, xAd™ and VoiceBox®. Frerichs says other services coming soon.

To assist developers in creating Zypr-enhanced applications, Pioneer is open-sourcing a reference Java application powered by Zypr. This reference source code and the Zypr API itself are immediately available as a no-charge license for developers. Developer keys, reference code, documentation and all developer tools are available at or by emailing Once a client application is ready, it may be submitted to Pioneer for review – upon approval, a key will be issued to enable the app to access Zypr services.

Strategy Analytics, Slacker Radio, Tuner2 Radio, application programming interface, Yelp, Zypr, Facebook, AccuWeather, Twitter, Pioneer Corp., VoiceBox, Roger Lanctot, Wcitie, Google, xAd, INRIX

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John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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