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An Opportunity for Automotive Engineers

John Day

John Day

Posted Aug 19, 2014

Mentor Graphics is sponsoring an automotive user conference from 8am to 5pm on Wednesday, September 10, at the Adoba Hotel in Dearborn, Michigan. User2User Automotive 2014 is free, and you can register or get more details here.

The day begins with back-to-back keynotes by Martin O’Brien, Mentor Graphics General Manager, IESD, and Paul Menig, CEO, Tech-I-M.

Martin’s topic is “The Death of ‘Island’ Mentalities.” He’ll explain how technology is enabling new levels of connected engineering and explain in some detail where solutions are headed next.

Winning the Race

Prior to starting Tech-I-M, Paul Menig led the Mechatronics Group at Daimler Trucks North America. He’ll speak on “Connecting the DOT’s Future — Department of Transportation.” Autonomous driving, drones, electrically powered transportation from skateboards to buses, alternatively fueled engines, and wearable computers are here today in low volumes, but will be mainstream in 10 years. Paul Menig says the future of public and private mobility will depend on faster advanced development that is more complex, yet ultra-reliable, and those that win the race will make use of every development tool possible.

Following the keynotes U2U attendees can hear talks and participate in discussions in five separate tracks with four presentations in each. The tracks are Embedded Software, PCB Flow, Model-Based System Design, Electrical Systems & Harness Engineering, and Thermal Design & Component Reliability.

Participating speakers represent Arynga, Delphi, Visteon, Rockwell Automation, Chrysler, IBM Rational, John Deere, Navistar, PACCAR, and Flextronics, in addition to Mentor Graphics. U2U Automotive is an opportunity to network with technology users, developers, and industry experts.

The pace of automotive electronics technology development is relentless. Mentor Graphics’ U2U Automotive conference promises to provide engineers with up-to-date information on the latest technology, and best practices. I hope to see you there.

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John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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