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John Day

John Day

Posted May 7, 2014

Have you registered yet for the 51st Design Automation Conference (June 1-5 at the Moscone Center in San Francisco)? If not, here’s a link:

And if you are going, don’t miss the Automotive Pavilion. Mentor Graphics has clearly put some effort into a program there that it’s calling “Connected Engineering™ for the Automotive Industry.”

Mentor offers products and solutions that help engineers overcome design challenges in board and chip design and the company notes that the automotive industry faces similar challenges. Consider for a moment, if you will, the pace at which new electrical/electronic features and systems are being introduced.

Mentor Graphics’ technology encompasses EE systems design, in-vehicle infotainment, system modeling, mechanical analysis, and embedded software – and probably more than that by next month. At DAC, they’re offering at least three presentations worthwhile for any automotive EE engineer:

Serge Leef, Mentor Graphics VP New Ventures, GM System-Level Engineering Division, will present a seminar on “Applying EDA Techniques to Analysis and Optimization to In-vehicle Distributed Systems.”
Serge notes that developing complex automotive hardware/software systems requires building accurate virtual prototypes and simulators for systems design and optimization, and for parallel software development. This session will feature different talks discussing various challenges and solutions in this domain.

Joachim Langenwalter, Mentor’s director for Automotive in Europe, will present a seminar, “Connected Engineering for Automotive EE Design.” He says that a well-managed process with seamless information flow from concept to design to verification to in-production updating is the “holy grail” for a fully enabled systems engineering process. The seminar will present three different views of systems engineering at various levels.

Finally, Wally Rhines, Mentor Graphics chairman and CEO, will preside at a Fireside Chat, “Automotive Engineers Love Design Automation.” Wally will be joined by Ford’s leading EE technologist, Jim Buczkowski, and the two will talk about designing cars of the future and the role of EGA. Come with questions.

Will I see you there?

Ford, Mentor Graphics, Design Automatipn Conference, Moscone Center

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John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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