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Bosch and Freescale join forces to make driving safer in emerging markets

John Day

John Day

Posted Aug 25, 2011

According to the World Health Organization (WHO), vehicle accidents kill approximately 105,000 people annually in India, 96,000 in China, and 35,000 in Brazil. Seat belts save lives, and so do airbags, and to encourage development of airbags in emerging markets like India, China, and Brazil, chipmaker Freescale Semiconductor and systems developer Robert Bosch LLC are joining forces.

The firms developed an airbag reference platform that combines Freescale’s Qorivva MPC560xP microcontroller and Bosch’s CG147 Airbag ASSP (application specific standard product). Bosch’s ASSP integrates a power supply, firing loops, sensor interfaces, and a safety controller. Each firm will sell and support its products separately but will leverage the reference platform, the benefits of which include faster time-to-market and reduced development costs.

The platform is said to meet current automotive quality standards and provides a complete bill of material with preloaded demonstration software, jointly developed firmware, and PC board.

“With this new reference platform, Bosch and Freescale are enabling local suppliers to adopt an airbag safety solution that helps them improve time to market, reduce design risks, is easy to use and affordable, and delivers the highest automotive quality standards,” Freescale senior vice president and chief sales and marketing officer said when making the announcement.

Bosch Automotive Electronics senior vice president of engineering Erich Biermann added, “A platform based on a proven ASSP and MCU chipset is the key to fulfilling market demand fast. Combining Bosch’s scalable range of Airbag ASSPs with Freescale’s Qorivva MCU family enables ECU makers to tailor their systems exactly to the market needs.”

Automotive electronics application development is becoming increasingly complex and no single firm can do it all, so joint efforts like this one make sense. Make it easier for the customer to buy a micro and an ASSP known to work together. We’re likely to see more such collaboration in the future, especially pair-ups that address obvious needs in emerging markets, where lots of people are first-time car owners/drivers. Any thoughts on who will team up with whom next?

Bosch automotive electronics, Bosch CG147 Airbag ASSP, airbag reference platform, Freescale Qorivva MPC560X microcontroller, Freescale Semiconductor

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John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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