Sign In
Forgot Password?
Sign In | | Create Account

GENIVI development strategy requires competitors to cooperate

John Day

John Day

Posted Nov 10, 2011

The increasing complexity of cars has taught automakers the value of cooperating with competitors on technology that customers won’t see and don’t care about but would be prohibitively expensive for a single automaker to develop in-house.

Automakers and suppliers formed the GENIVI Alliance, for example, to create an open source (Linux-based) development platform for in-vehicle infotainment, facilitating competition at the human-machine interface (HMI) level. More than 120 companies are now involved in the effort, and the Alliance’s semiannual meeting in San Jose, California last month was its largest such event to date.

GENIVI Alliance officers and board members include executives from BMW, Jaguar Land Rover, Renault, and PSA Peugeot Citroën, as well as suppliers such as Delphi, Visteon, and Magneti Marelli; ARM and Intel, MontaVista Software, Mentor Graphics, and XS Embedded.

In August the Alliance announced a compliance program and compliant solutions from Canonical, Mentor Graphics, MontaVista, Wind River, and the Linux Foundation, however, much additional work is needed before the platform reaches its final form. That work is ongoing within expert groups, each of which pairs a “lead,” typically an automaker, with an architect responsible for deliverables. Other member firms can participate as contributors.

Major IVI market factors

GENIVI commissioned a study to identify the major market factors that will drive the future of IVI architecture. Interviews were conducted with 72 companies, including GENIVI members and non-members. Respondents identified Microsoft, QNX, Microltron, Linux, and Android as significant IVI platform suppliers and collectively expressed the opinion that Microsoft and Linux will share market dominance the longer term, five years or more in the future.

According to the study, the industry perceives GENIVI as the automotive IVI version of Linux. Respondents said that if GENIVI is successful in its charter and is adopted in the market, most companies developing Linux for IVI solutions will switch to GENIVI.

Several interviewees that had been developing Linux solutions have changed their strategies to focus on GENIVI as their open source offering.

Challenges facing the GENIVI Alliance, according to the study, are to

  • Launch successfully in production with growing market penetration between 2013 and 2015,
  • Alleviate IP, indemnification, quality/reliability and support concerns, and
  • Validate development cycle and cost-reduction benefits.

The complete report is available at

Jaguar Land Rover, intel, Genivi Alliance, Visteon, Microltron, MontaVista Software, QNX, Linux, Android, PSA Peugeot Citroën, Magneti Marelli, Mentor Graphics, XS Embedded, Renault, Delphi, Microsoft, ARM

More Blog Posts

About John Day Follow on Twitter

John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

More Posts by John Day


No one has commented yet on this post. Be the first to comment below.

Add Your Comment

Please complete the following information to comment or sign in.

(Your email will not be published)


Online Chat