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High-Speed Connectivity at CES

John Day

John Day

Posted Jan 10, 2014

High-speed connectivity; specifically, 4G LTE – via AT&T, as it happens – was one of the more significant automotive-related themes at the 2014 Consumer Electronics Show (CES) in Las Vegas.

Audi of America announced a partnership with AT&T that offers U.S. Audi drivers in-vehicle 4G LTE data connectivity. Audi is starting with the 2015 A3 family but plans to extend the capability to its entire lineup.

Chevrolet also announced a high-speed data capability via an OnStar 4G LTE connection in the vehicle running on AT&T’s network, as will Audi’s connection.

Audi said its 4G LTE service on Audi connect will allow faster Google Earth™ and Google Street View enhancements to Audi MMI navigation plus. High-speed connectivity will also provide faster downloads and high-definition video streaming for up to eight devices used by passengers over the in-vehicle Wi-Fi hotspot.

Audi will offer a Mobile Share data plan option to AT&T wireless customers who want to add their car to their existing smartphone or tablet data plan.

An Audi mobile app will allow advanced functionality between the MMI system and smartphones to reduce the need for drivers to handle their devices when accessing some smartphone-based features.

And speaking of smartphone apps in the car, Chevrolet introduced AppShop, which allows a driver or front seat passenger to view all apps available from and for MyLink through an icon displayed on the MyLink screen, then they can download the apps they want directly to the vehicle and organize, update or delete them – just as they could on a smartphone.

Chevrolet notes that AppShop has the potential to the temptation to use a smartphone while driving, though features that require a lot of attention, or require a keyboard, are unavailable while the vehicle is moving.

AppShop will be available this summer on some 2015 models in the U.S. and Canada with MyLink, including the Corvette, Equinox, Impala, Malibu, Volt, Silverado and Silverado HD.

AppShop will benefit from the embedded 4G LTE connection. What possibilities or problems, if any, do you foresee with high-speed connectivity in cars?

AT&T, Audi, 4G LTE, high-speed connectivity, OnStar, Chevrolet, Consumer Electronics Show

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John DayJohn Day recently launched John Day’s Automotive Electronics News ( to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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