Mentor Graphics’ Integrated Electrical Solutions Forum (IESF) for the military/aerospace (mil/aero) industry—a free, one-day event that was just held in Long Beach, Calif., on Sept. 13, 2011—was fantastic this year, just as I had expected.
The speakers were top-notch and I learned a wealth about not only the current status and future outlook of the mil/aero market, but also the many challenges mil/aero systems designers and integrators, as well as their supervisors face—not to mention, how Mentor Graphics software tools are being employed, and can be applied, in real-world applications. At the event, this geek learned a great deal, which I plan to share with you in the pages of this blog.
It was a whirlwind day tackling and discussing mil/aero issues and opportunities with industry peers at IESF. First up to the plate was Aaron Shin, senior director of the transition to products at Raytheon Company in Waltham, Mass.
Shin served as this year’s IESF keynote speaker, delivering an interesting presentation entitled, “The Art of Storytelling.”
The term “story” can have negative connotations—as something that is fabricated, made up, or untrue. This geek enjoys fiction, but it has no place in business dealings. Here, I’m talking about true, realistic, real-world narratives that capture attention, warrant follow-up, and provoke further dialog.