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Teaming Up in China

John Day

John Day

Posted Dec 20, 2013
0 Comments

Automotive electronics firms of various kinds are teaming up with partners in China. During 2013:

Airbiquity and China Unicom announced a partnership to provide telematics services for the Chinese automotive market, leveraging Airbiquity’s Choreo connected vehicle service delivery platform and China Unicom’s telecom infrastructure and service provider capabilities.

Geely Automobile Group and Detroit Electric Inc. formed a partnership to co-develop pure electric vehicles and related electric drive systems for the Chinese market.

STMicroelectronics and Great Wall Motor Company Limited (GWM) announced a strategic partnership and the establishment of a joint development laboratory at GWM’s Technical Center.

AutoNavi Holdings Limited, which provides digital map content and navigation solutions in China, announced plans to integrate its mobile navigation technology into QNX Software Systems’ QNX CAR™ Platform for Infotainment. And Foryou General Electronics Co. Ltd. chose the QNX CAR™ platform to develop infotainment systems for automakers in China.

PATEO Corporation, a Chinese manufacturer of embedded automotive systems, selected RealVNC software for MirrorLink™ certified in-car connectivity.

NXP Semiconductors N.V. and DATANG TELECOM TECHNOLOGY CO., LTD announced the establishment of a joint venture (JV), which they say is the first true automotive semiconductor company in China.

Most recently, Mentor Graphics and Chinese automaker Jianghuai Automobile Co Ltd (JAC) announced the successful deployment of the Mentor® Volcano™ and Capital® tool suites. JAC uses the Mentor Capital suite for electrical system design and Volcano products for in-vehicle communications implementation.

The partnerships provide significant advantages for both sides. Drue Freeman, NXP senior vice president, global automotive sales & marketing, notes that China is a market in which most businesses are joint ventures. “The government tends to prefer it that way,” he says.

And China needs technology developed beyond its borders. JAC deputy general manager Yan Gang says “Mentor’s technology for automotive electrical and electronics design is world leading.  Given the importance of electronic systems in modern vehicles, products such as Capital and Volcano clearly boost JAC’s competitive position, not only in China but also worldwide.”

Infotainment, in-car connectivity, JianghuaI Automobile Co, AutoNavi Holdings Limited, QNX Software Systems, Datang Telecom Technology, RealVNC, STMicroelectronics, Automotive Electronics, Mentor Graphics, Geely Automobile Group, MirrorLink, Great Wall Motor Company, NXP Semiconductors, Detroit Electric, QNX CAR, ForYou General Electronics

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John DayJohn Day recently launched John Day’s Automotive Electronics News (johndayautomotivelectronics.com) to provide news and feature coverage of the automotive electronics industry. Earlier he wrote for Auto Electronics magazine, Auto E-lectronics, EE Times, and other business and engineering publications. Visit John Day

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