The global market for automotive electronics is set to climb to $240 billion in 2020, up more than 50 percent from $157 billion in 2010, according to the new report from IMS Research, “The World Market for Automotive OEM Electronic Systems – 2013 Edition.”
“The massive growth of automotive electronics in the space of a decade reflects the field’s rising importance to the car industry at large, especially as original equipment manufacturers ratify in-vehicle electronics to be an essential selling feature for an automobile,” says IHS automotive analyst Ben Scott.
And that’s not counting infotainment, which Scott notes would make the numbers even more impressive.
According to IMS, the automotive electronics market is being driven to new levels of prominence by government and automaker safety initiatives. Systems including electronic stability control (ESC) and tire pressure monitoring systems (TPMS) require significant electronic content.
Also driving auto electronics growth is the effort among automakers to add advanced driver assistance systems (ADAS) to make cars safer, which IMS notes is a key selling point. IMS predicts that the ADAS electronics market will almost triple from 2010 to 2020.
“ADAS features are finding their way into more and more vehicles,” Scott says. “The integration of ADAS into the instrument cluster and head up display (HUD) is expected to be commonplace in the future.”
Instrument clusters are becoming more advanced, featuring at least one LCD display and allowing ADAS features to be exhibited. Scott suggests that head up displays represent an ideal way to deliver ADAS information, showing data directly in the driver’s field of view.
HUDs with ADAS are now available as a feature in the premium D and E car segments, and are also expected to gain a strong presence in the C-segment of affordable small family cars within the next five years.