SK Telecom (Cellular Phones)
"We chose Nucleus PLUS because of the no royalty fees policy. Some of the CDMA cellular phone companies in Korea have major complaints because they have to deal with the problem of run-time royalty fees," said Juno Choi, Senior Research Engineer for the ITM Engineering Team, SK Telecom. "Mentor Graphics has a good license policy and also provides the source code. Additionally, we ported quickly to our target system with Nucleus PLUS." --Juno Choi, Senior Research Engineer, ITM Engineering Team, SK Telecom
Mentor Graphics Selected By SK Telecom To Introduce the World's First Commercialization of CDMA Technology To Korea.
SK Telecom saves money for each SKY cell phone produced and sold because the company didn't pay royalty fees. And in a society where virtually everyone owns a cell phone, high volume sales means royalty fees add up fast! The optimized flexibility of Nucleus PLUS, provided with full source code, gives developers the edge they need to design a cellular phone and have it to market faster than the competition, resulting in SK Telecom recognized as the first company to bring worldwide CDMA technology to Korea.
Because SK Telecom's priority is the customer, the company focuses on designing features which will better serve different customer needs and lifestyles. Some of these specific features and services found in the SKY cellular phone include phone and voice mail services, traffic and voice information (sports, stock quotes, news), private code call, outbound call memo, call forwarding and transfer services, and many others. The Nucleus PLUS real-time kernel is the core of this technology.
Code Division Multiple Access, or CDMA technology, changes the nature of the subscriber station from a predominately analog device to a predominately digital device allowing multiple users to occupy the same frequency band. SK Telecom recognized the crucial impact of this technology and the benefits it would bring to customers, including: dramatic improvement of telephone traffic capacity and voice quality; provision of a reliable transport mechanisms for data communications such as facsimile and Internet traffic; reduction of deployment and operating costs due to the need for fewer cell sites; reduction of interference to other electronic devices and more.
Pioneering mobile communication services of Korea, SK Telecom became the world's first to commercialize CDMA cellular services in January 1996 and is now the biggest CDMA cellular service provider in the world with its 6.1 million CDMA subscribers. SK Telecom continues to improve the system capability by deploying new technology for the systematic management of call quality and by developing new hardware and software based on the anticipated customer needs. SK Telecom will lead Korea's mobile communications sector into the twenty-first century by offering a complete array of services available any time, any place.
And just as SK Telecom is pioneering the cellular phone market in Korea, Mentor Graphics is leading the embedded industry with quality software driven by the source code, no royalties business model. High volume companies like SK Telecom maximize profit margins for an application's lifetime by taking advantage of this model. Investing in Nucleus software ensures quick time-to-market for the product, lifetime cost savings for the company, and the assurance of tested software with available source code in addition to quality technical support . Together, Mentor Graphics and SK Telecom will continue to lead the wireless industry into the twenty first century with innovative technology and pricing.