Performance is key to achieving verification productivity. Yet, traditional brute force approaches to improving performance will only provide incremental benefits, which will not keep up with Moore's Law. Achieving 100x to 1000x improvements in verification performance requires thinking outside the box. This keynote provides a historical survey of ways other industries have faced their performance issues, drawing on examples ranging from Henry Ford to the Intel 8088 microprocessor. Then, based on these observations from other industries, a prescription is offered to address today's verification performance issues. Presenter bio: Functional Verification Division Harry Foster is a principal engineer for the Mentor Graphics Design Verification division. He currently serves as chair of the IEEE 1850 Property Specification Language (PSL) working group. He is the inventor of OVL, the co-author of multiple books and award winning papers on functional verification, and the holder of multiple verification patents.