Just back from DAC in Anaheim. The last true Denali party was a smash. We’ll see if the tradition continues under new management. Nothing amazing to report about the show. Attendance seemed OK, though not stellar.
Here’s an observation some may find interesting. I worked booth duty at both the TSMC OIP pavilion and the Global Foundries Global Solutions pavilion. At TSMC, the attendees needed to get something like 8 stamps on a card to get the nice giveaway TSMC was providing. At GF, there were only 3 stamps. It turns out that when people have to collect a large number of stamps for one item, they will not stand at your booth any longer than it takes to get the stamp and maybe fill out a contact card to be entered in another drawing. When there are fewer stamps to collect, people will actually stay for several minutes and listen to a pitch. Sure, there were some people just wanting a free introduction to a topic outside their main area, but that’s OK. It’s good to spread the word, particularly about DFM. Some people were probably just being polite to listen before collecting the stamp, but still they listened. When there are too many stamps to collect, you don’t even get that. Bottom line, if you’re giving stuff away, you can’t give it away fast enough. :=)
How would I change this? Require fewer stamps, but require the attendees to stand still for 5 minutes to hear a brief pitch to get the stamp. Maybe if it’s interesting and pertinent, they’ll stay longer than required, but they should have to stay at least a little while to get a stamp. In trying to get more partners into the pavilion, and get attendees to see more partners, it actually works against the partners. I had way more interested people listening and discussing at GF than at TSMC. Just my observations.