I recently read an article about the Soviet space shuttle program which I found absolutely fascinating. We all know about the rivalry between the Americans and the Russians during the cold war so nothing new there. But what I found fascinating was how the Russians made a series of assumptions about the American space shuttle program based on information gleamed from various sources. And unfortunately, they made a couple of wrong assumptions that ultimately led to the demise of their program. It is a gripping story of engineering, technology and politics in action and if you’d like to read it in its entirety please follow this link.
After I finished reading the article, I found myself deep in thought over what I had just read. How many times do I make assumptions about my projects? This must be what you guys go through on a daily basis. While I don’t have a crystal ball for communications, you have plenty of tools that can help you fill in the proverbial design holes. From CAD to FEA and CFD you have a veritable cornucopia of tools to help you minimize chances of making the wrong design assumptions. And from the looks of it a large cross section of you use this technology religiously.
Which leads me to this – LifeCycle Insights and Engineering.com are conducting a survey and I would like to invite you to take part in it. The survey aims to understand the frequency and type of simulation used during concept design, detailed design and testing. It takes less than 15 minutes to complete. So would you be kind enough to grab a cup of coffee (or tea) and take part in the survey by clicking here? Ooh and it looks like you’ll get a free copy of the Engineering Manager’s Survival Guide eBook as a thank you for participating! I wonder if it applies to the world of marketing too
Until next time,