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Here Comes the Rain Again

Nazita Saye

Nazita Saye

Posted Sep 24, 2012

Saturday lulled me into a false sense of security. The weather was absolutely gorgeous and for once in a long time I wasn’t out hiking.  I thought that’s fine… there’s always tomorrow. Then bam on Sunday the rain came … the monsoon kind of rain. It reminded me of a quick conversation I had with a German friend of mine over the summer.  He quipped that if rain were an Olympic event, GB would win Gold, Silver and Bronze.

Image courtesy of Microsoft Cliparts. All rights reserved.

So as I gaze out the window now I see that the rain is back good and proper – it hasn’t stopped raining in 24 hours. I can hear the water cascade down the side of the building (it’s not the nice gentle pitter patter of raindrops but more like a waterfall… incessant in its presence and demanding your attention). In England, the ever present rain thru the fall and winter months becomes a backdrop to your life. For example, my friends don’t stop hiking just because of a bit of moisture in the air and a bit of mud on the ground. They venture forth and have sworn to drag along this fair-weather hiker kicking and screaming.  Gulp! I guess I’ll need some waterproof kit. After all, if you were to wait for good weather to show up in England you’d never do anything.

This weather reminds me of the state of world economy. It’s gloomy, wet and cold. Most companies don’t want to do anything aside from batten down the hatches and hold out until they see a glimmer of sun or good weather. In the meantime, life still goes on. And if they want to survive, they still have to produce goods and sell them to an equally grumpy consumer.  So I always wonder about how companies ride out these blips in the economy.

So when I ran into Chad Jackson’s blog Engineering Matters I was really intrigued. In case you haven’t met Chad (there are very few folks who haven’t in this industry), then you should really look him up. He has been in the industry for 15+ years and has extensive knowledge of the inner workings of the PLM industry as an analyst. Chad just joined the team at as the managing editor of the Design Software micro blog – BTW I highly recommend this site to all engineers. It’s informative, it’s no nonsense and the guys have a cracking sense of humor so the stuff you find there will actually be informative and entertaining. And Chad deals with a lot of these big picture issues. Anyway, Chad will be presenting an on-demand presentation on a topic very near and dear to my heart: Hand-tied to Profitability – Conducting CFD During Product Development in a Tough Economy. The 45-minute presentation will take place on October 16 and is bound to be a good spend of time. To read more information or to register, just follow this link.  After all, which one of us doesn’t have to prove ROI whenever we want to invest in a new tool (or renew the license for your current solution) especially in this economy?

I for one will be logging in to watch this on-demand presentation to get some pointers on how to “waterproof” my “design kit” to deal with this economy. Hope to see you there too!
Until next time,

profitability, ROI, CFD

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About Nazita Saye

Nazita SayeI have been involved with the CFD user community in one shape or another since 1999 -- when the NIKA team first introduced FloWorks to the engineering community. Over the years I've seen the market evolve and I still marvel at the wide range of products that are being designed with our tools. As the Manager of External Communications for the Mechanical Analysis Division at Mentor, it is my privilege to bring some of our customer stories to you. Visit CFD doesn’t mean Color For Directors

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