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How to survive a recession

John Parry

John Parry

Posted Sep 22, 2009

A while back I read an article on How to survive a recession, which discusses how small businesses can recession-proof themselves and gives some good common-sense advice. Historically, small companies are been at greatest risk during a recession, yet being smaller means they are more agile, and so better able to make the changes necessary to survive and even prosper when the upturn comes.

The article recommends ‘working on your business not in it’. How well companies survive a recession depends on how the control their costs (which is the only thing you can control in business) going in. I see this as being a bit like taking a corner in a racing car. You have to slow down before a corner, and accelerate out of it. Taking the corner too fast can be disastrous, too slow and you loose time.

In many industries loosing staff through redundancy is the only way to make enough savings, so inevitably companies have to adapt to doing more with fewer people. The extent to which they can do that determines how well they can respond come the upturn.

Doing more with fewer people frequently requires a new approach. If your company is a systems integrator dealing with products that contain electronics, then irrespective of the sector you’re in, from aerospace to medical, getting products to market quicker will save you a lot of cost in design and help you leapfrog your competition. If you’re not using thermal design software early in your design flow then this can make a BIG difference. Take a look at the following chart, which shows how FloTHERM.PCB can reduce the number of board re-spins from almost 3 down to just one!bar_chart_031

Dr. J, Hampton Court

Design Flow, FloTHERM.PCB, Surviving, PCB Respin, Recession

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About John Parry

John ParryI started my career in the consultancy group at CHAM Ltd., using PHOENICS for a variety of CFD applications. From the consultancy group I moved into support, helping customers debug models, and figuring out how to model new applications. That broadened into delivering training courses and creating training material. I was invited to join Flomerics when it started in 1989 to head up Customer Services, and I jumped at the chance to work for a startup. After a few years supporting customers using FloTHERM I moved across into research, developing thermofluid models of common electronic parts, like fans and IC packages, later managing the DELPHI and SEED projects. More recently I worked with Flomerics’ Finance Director on the acquisition of MicReD, helping to integrate MicReD’s business into Flomerics Group which was great fun. Since Flomerics acquired Nika, I’ve been responsible for promoting the FloEFD suite in education, and moved into marketing. I now work as part of the Mechanical Analysis Division’s Corporate Marketing group, responsible for ElectronicsCooling Magazine and the division’s Higher Education Program. Expertise: I’m a chemical engineer by training and did a PhD in reactor design before getting involved with CFD more than 25 years ago. Visit John Parry’s Blog

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