You all know what a chatterbox I can be when I’m excited about something. So believe you me when I say the past few months have been excruciatingly hard for me. I’ve been sitting on some pretty big news and I’ve been itching to tell the world all about it. Now that the cat is officially out of the bag, there’s no holding me back…
The news I’m referring to is the announcement of our latest new product, FloTHERM XT. We officially announced the product last week but I’m just coming out from under the avalanche of emails and meetings post announcement to have a quick informal chat with you about it. For those of you who haven’t heard the news (and I can’t imagine there being many) FloTHERM XT is the coolest electronics cooling simulation solution to be introduced to the world in a long time. Like its sister product FloTHERM, FloTHERM XT is a specialized product – designed for use by the design engineer and the analyst who wants to optimize cooling of their electronics. What is really neat about FloTHERM XT is that it has also been designed to be used earlier in the design process – from concept through to verification and prototyping. So it brings the EDA and MDA (mechanical design analysis) flows closer so engineers can use the same design data throughout the design flow to create an even better design.
Leveraging the electronics cooling DNA from FloTHERM and the CFD technology from FloEFD, FloTHERM XT can make light work of solving complex electronics cooling problems. It also supports direct interfaces with all major MCAD software as well as Expedition Enterprise EDA software so you can import data when you need it, from where you need it. By bringing the two flows together, FloTHERM XT makes it possible to reduce the number of late-in-process errors. And it lets you quickly validate each design thereby enabling you to do more “what –ifs” to identify the best possible design … faster.
Now I know I’m biased but I’ve also been in the CAE business for quite some time so it takes a lot to impress me. The first time I saw this product I congratulated the development team for creating such an elegant product. And yes I mean elegant. Because FloTHERM XT is such a radically cool product, we couldn’t just use the written word to describe it. So we created a short 7 minute video that beautifully describes the MDA/EDA design flow. To watch the video, simply follow this link. And if we’ve piqued your interest and you’d like to know more about how FloTHERM XT can improve your design flow then please attend this free online presentation on May 8th. The presenter Ian Clark is the Product Manager for FloTHERM XT and he has been intimately involved in the design and delivery of this product so he is the best person to tell you more about it.
The electronics cooling simulation market just got hotter. And I like it.
But some people can’t handle the heat so they’ve started some rather silly rumors. So let me dispel them for you. FloTHERM XT does not replace FloTHERM. These two products each have a vibrant product roadmap and will continue to sit beautifully alongside one another in the design process flow because they each satisfy a different need in the electronics cooling simulation market. And anyone who tells you otherwise is telling you a big fat boldfaced lie!
Until next time,
PS. Unlike the electronics cooling simulation market, temperatures in England remain unreasonably low (notice I didn’t say unseasonably… it’s unreasonable that we get snow in the spring especially since we’ve been experiencing winter weather since oh last October?). Brrrrr….