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Wanna Dance?

Nazita Saye

Nazita Saye

Posted Jun 15, 2009

I’m going to part with my usual topic of conversation because I came across something this weekend that put a huge smile on my face. The 3 minute clip consists of a guy dancing on his own (ok so he doesn’t have the best moves but he’s enjoying himself so I say good for him). He eventually inspires hundreds of people to join him.

Anyway, the way people joined in to dance reminded me of a technology adoption lifecycle chart. If you’re unfamiliar with the subject then here’s a quick primer: A few years ago, a bunch of very smart guys came up with a model of how new ideas and technologies spread among people and represented the adoption process over time as a bell curve. This bell curve consists of 5 different groups. The first group who use the new product are the innovators. These guys are followed by early adopters, early majority, late majority and finally the laggards. Each group has its own characteristics and motivation for why they choose/adopt technology so if you’re really interested in reading up on it, then please Google the topic.

So what has this got to do with CFD for design engineers?  Plenty!

Let’s take a look at the clip again but from this point of view:

The original guy can probably be classified as an innovator. He reminds me of a design engineer who says I think there’s a better way of doing things so he starts using CFD software.

The second guy observes the original guy and thinks this guy’s on to something so he joins in. The original guy is so pleased that he even shows him how to do the dance. Once he knows the dance, the second guy starts busting a few moves of his own and before you know it the two build on each other’s moves. Fantastic!  So to expand on our analogy,  the first guy teaches the other design engineer how to use simulation software and once he knows the basics he goes off and develops his products on his own. Armed with technology, the two can create even better products.

Going back to the clip we notice that people sit on the sidelines for a while observing the two no doubt thinking is it “safe” to join in? But before you know it a few more people join in and within minutes we’ve got a lot of people on their feet. By the time the laggards join in the music has stopped and they’ve missed the proverbial boat.

You see where I’m going?

I think it would be a great idea to start a “CFD dance” for design engineers.  Give CFD a try. Before you know it, you’ll have others within your organization who’ll stand alongside you – all of you swinging to your  company’s tune while creating products faster and better. It’s not much fun being a wallflower. Dance with us now… there are already a few of us on the dance floor but there’s always room for more.

Until next time,


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About Nazita Saye

Nazita SayeI have been involved with the CFD user community in one shape or another since 1999 -- when the NIKA team first introduced FloWorks to the engineering community. Over the years I've seen the market evolve and I still marvel at the wide range of products that are being designed with our tools. As the Manager of External Communications for the Mechanical Analysis Division at Mentor, it is my privilege to bring some of our customer stories to you. Visit CFD doesn’t mean Color For Directors

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