PCB Market Share - Who cares?

PCB Market Share - Who cares?

Each year Gary Smith EDA research group publishes the previous year’s revenues and market share for all the  EDA suppliers.  In 2010 they published the PCB Systems Design market share for 2009 which showed that Mentor had again gained at the expense of their competitors.  This has been the trend for several years as shown in the following graph of Gary’s last 10 years of coverage.

So who should care that Mentor is gaining share other than Mentor?  Actually to answer this we first have to look backward and determine why we have gained.  It has come down to the large and steady investments in R&D and strategic acquisitions that Mentor has made which, in turn, have delivered advanced design technology to our customers.  Probably more investment than all our major competitors combined.  The electronics industry is highly competitive and companies need the best solutions to deliver products on time and at reduced costs.  More users have adopted our flows, switching from our competitors, thus driving up Mentor’s revenues and market share.

 Looking forward who should care?  Again, our customers.  As Mentor continues to increase our PCB revenues, we can afford to continue to make investments in both R&D and select acquisitions.  This cycle will bring needed technologies to our customers as they compete.  So this cycle is not only improtant to Mentor but more important to our customers and we have no intent to stop this positive trend.

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