Recession: Should you pull back or get more aggressive?

Recession: Should you pull back or get more aggressive?

Obviously in a downturn both people and companies spend less money.  So what does this mean to the electronics industry?  I believe that instead of pulling back, electronics companies have to charge forward with more aggressive designs to compete for the limited spending by consumers (either consumer products for personal use or products that serve other industries, depending on your company’s target market).

So your bosses are going to pressure you to be more aggressive and creative and design products that will beat your competition.   At the same time, your bosses will be pressured to reduce development costs (or produce more products with the same costs) and manufacturing costs since their budgets might get cut.  So faster, more functionality, better quality products to market quicker while reducing development costs and reaching production volumes out of the starting gate (target yields in manufacturing).  So how does Mentor fit into all of this?

The Systems Design Division of Mentor is delivering innovative PCB design tool technology at a faster rate than ever before.  Some of these enhancements to our flows can give our users quantum improvements in designer productivity while enabling them to use the most advanced PCB fabrication technologies and the hottest new ICs and FPGAs.  But we find that only the most aggressive of our customers actually stay current with the new releases and take advantage of the latest improvements.  The Expedition Enterprise 2007.5 release is getting extremely positive reviews by customers who have adopted it. 

So if you are a current Mentor user, take advantage of what we are developing by adopting the latest releases.  If you have another PCB design system, take a hard look at Expedition Enterprise or Board Station XE.  You might help your company’s bottom line in hard times.

Preparing Recommendations

More Blog Posts

Preparing Recommendations