Why Mentor does the Technology Leadership Awards

Posted Jul 8, 2009, by John Isaac

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Tags: Technology Leadership

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Back in 1989 we came to realize that there was not enough recognition for the designers that used EDA tools to design very complex PCB.   Back then the PCB were not nearly as complex but neiother were the PCB design tools. 

Yet, designers were able to continually push the envelop using creative methods to develop board that enabled their companies to beat their competition.  But more than often, these designers were taken for granted.  They always performed.  They met their budgets and schedules.  So when you contuinually don’t get in trouble, you often get taken for granted by management.

So we decided to recognize the designers that produced outstanding work and the way to do this was to compare them to designers worldwide.  We created the TLA contest and it has run for now 20 years and the results have been outstanding.  Designers who place in this competiton have been compared to other designers in the world (and tupically only good ones enter) and are finally recognized by their management for their creativeness and hard work.

So if you are proud of your work and want to be recognized for it (great career enhancing move) I encourage you to enter the contest.  Time is limited! 

 http://www.mentor.com/products/pcb-system-design/tla/

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About John Isaac

imageBiography: More than 40 years experience in design software. Seventeen years with IBM developing and managing the development of design systems. Joined Mentor Graphics in 1984. Expertise: High level knowledge of all aspects of systems design. Understanding of industry and technology trends, and, company's basic business drivers and how they relate to product developement capabilities. Visit John Isaac's Blog

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