Why PCB Design Matters to the Executive

Why PCB Design Matters to the Executive

The Aberdeen Group conducted a survey of 536 electronics company management types to determine what business results (time-to-market, product cost and competitiveness, quality, … ) qualified them as “Best-in-Class” status.  They then matched those BiC companies with common PCB design best practices that they had identified to help bring them to that status.

Highlighted as the 3 top best practices were:

1)  Infrastructure systems such as data management and inter-designer communication that enables concurrency and collaboration across the design team members.

2)  The extensive use of virtual prototyping such as signal integrity and thermal analysis.

3)  The implementation of a Design-for-Manufacturing (DFM) strategy during the design process.

Aberdeen then followed up the survey with a offer for management to take a self assessment that compares their business results and design practices with those of the BiC.  So far many hundreds of electronics companies worldwide have capitalized on this offer.  The bottom line is that the PCB is where many companies add the most value to thier products and the ability to design that PCB quickly, at low cost and using the latest technology can mean the difference between a profitable product and not.

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