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Automotive IESF 2011

Mike Jensen

Mike Jensen

Posted Apr 25, 2011

The next installment of Mentor Graphics’ Integrated Electrical Solutions Forum (IESF) is scheduled for June 2 in Detroit, Michigan. As I’ve mentione before, we typically host two or three IESF events each year in different cities around the United States. Topics vary a bit, depending on the location, but all are chock-full of technical content.

The June 2 event focuses on automotive design and highlights development solutions for automotive systems. As the economy continues to recover, car manufacturers are adding to their investment in design technology in order to build leading-edge technology into their cars. In the last 12 months alone we’ve seen several interesting advancements in transportation technology, including the market introduction of the Chevy Volt (extended range, plug-in hybrid) and Nissan Leaf (100% electric) vehicles. No doubt we will see more interesting offerings this year as new models roll-out in the fall.

As automotive technology advances, so too must the design tools that help turn system concepts into real, rolling vehicles. IESF events are perfect venues for learning about the advanced tools Mentor Graphics offers to help meet real world design challenges. Here are just a few of the topics scheduled to be covered during seminars at IESF on June 2:

  • Electrical systems design
  • System modeling, simulation, and analysis
  • Wire harness design and engineering
  • Systems integration
  • AUTOSAR and network design
  • Embedded software
  • PCB systems design
  • Electronics thermal design

In addition, several industry experts will join the event to share their insights and expertise on key automotive industry topics:

  • John Blyler, editor of Chip Design magazine, will present his views on hardware-software integration of automotive systems.
  • Zora Cutura, head of commercial product development at MBtech Group, will address early functional testing of AUTOSAR-based systems.
  • Robert Dimus, engineering group manager for software architecture at General Motors, will talk about AUTOSAR updates, challenges, and experiences.
  • Paul Hansen, from The Hansen Report, will give an update on trends and observations in the electrical and electronics industry.
  • Brett Hillhouse, worldwide systems executive at IBM, will share his insights on managing complexity in automotive product development.
  • John McElroy, host of Autoline Daily, will talk about the changes and challenges facing the Detroit auto industry in general, and automotive electronics in specific.
  • Jeremy Tibbett, director of engineering at LEONI Wiring Systems, will present on the challenges facing wiring manufacturers in today’s global automotive industry.

Mark your calendar for June 2 and plan to join us at this year’s Automotive IESF. Click here for more event information, and click here for a detailed schedule and to register.


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About Mike Jensen

Mike JensenMost career paths rooted in high technology take many interesting (and often rewarding) twists and turns. Mine has certainly done just that. After graduating in electrical engineering from the University of Utah (go Utes!), I set off to explore the exciting, multi-faceted high tech industry. My career path since has wound its way from aircraft systems engineering for the United States Air Force, to over two decades in applications engineering and technical marketing for leading design automation software companies, working exclusively with mechatronic system modeling and analysis tools. Along the way, I’ve worked with customers in a broad range of industries and technologies including transportation, communications, automotive, aerospace, semiconductor, computers, and consumer electronics; all-in-all a very interesting, rewarding, and challenging ride. In my current gig, I work on technical marketing projects for Mentor Graphics' SystemVision product line. And in my spare time I dream up gadgets and gizmos, some even big enough to qualify as systems, that I hope someday to build -- providing I can find yet a little more of that increasingly elusive spare time. Visit Mike Jensen's Blog

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