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Automotive IESF 2012

Mike Jensen

Mike Jensen

Posted Apr 25, 2012

Believe it or not, summer is fast approaching. My daughter is looking forward to the summer break from school. My sons, being a bit older and each completing a couple of semesters of university studies, are facing a summer busy with research or employment. When they yearn for leisure days of summers past, I usually respond with “welcome to adulthood”.

The SystemVision crew is preparing for a busy summer as well. One of our early summer activities is the Mentor Graphics Automotive Integrated Electrical Solutions Forum (IESF) scheduled for June 14 in Detroit, Michigan. This annual automotive industry-focused event is our kick-off for other IESF events throughout the rest of the year.  Topics and locations vary a bit depending on the specific IESF event, but all are chock-full of technical content.

The June 14 event highlights development solutions for automotive systems. Even the most basic automotive platform presents significant design challenges to optimize performance and economy while ensuring passenger safety. No doubt we will see interesting offerings this year as new models roll-out in the fall. If you enjoy cars like I do, the fall new vehicle roll-out is like an early Christmas present.

Automotive design challenges require tools that help development teams turn system concepts into real, rolling vehicles. IESF events are perfect venues for learning about the advanced tools Mentor Graphics offers to help meet real world design challenges. Here are just a few of the topics scheduled for seminars and presentations, in over 40 information-packed technical sessions, at IESF on June 14:

  • Electrical systems design
  • System modeling, simulation, and analysis
  • Network design, integration, and AUTOSAR
  • Embedded software
  • Electronic thermal design and measurement
  • PCB system design

In addition, several industry experts will join the event to share their insights and expertise on key automotive industry topics:

  • David Schutt, PhD and CEO at SAE International, will present his views on the importance of standards in managing the complexity of automotive EE design.
  • Steve Crumb, Executive Director at GENIVI Alliance, will introduce the GENIVI Alliance and explain its efforts to drive broad adoption of an In-Vehicle Infotainment (IVI) open-source development platform.
  • Paul Hansen, from The Hansen Report, will give an update on observations and trends in the automotive electrical and electronics industry.
  • Martin O’Brien, general manager of Mentor Graphics’ Integrated Electrical Systems Division (IESD), explores the philosophy behind Electrical Platform Engineering and the value design teams derive from it.
  • Michael Varnau, Technical Fellow and Technical Manager of Electrical Simulation and Magnetics Design for Power Electronics at Delphi Automotive Systems, will talk about the importance of modeling and simulation-based robust design techniques for improving performance and yield, while reducing warranty and manufacturing costs, in automotive system design.

Mark your calendar for June 14 and plan to join us at this year’s Automotive IESF. Click here for more event information, and click here for a full schedule and registration details.

IESF, Mechatronics

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About Mike Jensen

Mike JensenMost career paths rooted in high technology take many interesting (and often rewarding) twists and turns. Mine has certainly done just that. After graduating in electrical engineering from the University of Utah (go Utes!), I set off to explore the exciting, multi-faceted high tech industry. My career path since has wound its way from aircraft systems engineering for the United States Air Force, to over two decades in applications engineering and technical marketing for leading design automation software companies, working exclusively with mechatronic system modeling and analysis tools. Along the way, I’ve worked with customers in a broad range of industries and technologies including transportation, communications, automotive, aerospace, semiconductor, computers, and consumer electronics; all-in-all a very interesting, rewarding, and challenging ride. In my current gig, I work on technical marketing projects for Mentor Graphics' SystemVision product line. And in my spare time I dream up gadgets and gizmos, some even big enough to qualify as systems, that I hope someday to build -- providing I can find yet a little more of that increasingly elusive spare time. Visit Mike Jensen's Blog

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