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Converging on SAE Convergence

SAE Convergence® 2010 is coming up fast on my calendar – October 19-20 at Cobo Center in Detroit, Michigan. Though I’ve been to more industry trade shows than I care to count, this will be my first time at the SAE Convergence conference, which is focused on advances in automotive electronics.

There is no doubt that electronics is playing an increasingly important role in automotive system design. Automotive interiors are adorned with visible electronic accessories like stereos, trip computers, and climate controls that we interact with and often take for granted. But perhaps the more important category of automotive electronics are the systems that work behind the scenes to improve vehicle efficiency, reduce emissions, and increase safety – the systems we depend on to keep our cars running at peak performance while transporting us safely to our destinations, whether across the street, across town, or across the nation. Automobiles are a prime example of mechatronic systems, where the performance of once purely mechanical systems is improved with electronic control aided by sensors and actuators – a perfect application for mechatronic system modeling, simulation, and analysis. And that’s why, along with many electronic systems manufacturers and suppliers, you will also find several electronic design automation (EDA) vendors, including Mentor Graphics, exhibiting at the conference.

This year, Mentor Graphics will be in booth 1010 talking about our suite of tools that support a variety of automotive design challenges, including:

  • E/E architecture, systems, and network design
  • System modeling and analysis
  • Electrical systems design & wire harness engineering
  • Thermal design, testing, and simulation
  • Embedded software
  • PCB systems design

I’ll be there talking about our SystemVision® mechatronic system design environment, and highlighting our link with the National Instruments™ LabVIEW™ virtual test development tools.

As an SAE Convergence newbie, and a long time automotive enthusiast, I’m looking forward to the conference. No doubt there will be many interesting things to see. If you happen to be at the conference, drop by booth 1010 and say hello.

LabVIEW, Mechatronics

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About Mike Jensen

Mike JensenMost career paths rooted in high technology take many interesting (and often rewarding) twists and turns. Mine has certainly done just that. After graduating in electrical engineering from the University of Utah (go Utes!), I set off to explore the exciting, multi-faceted high tech industry. My career path since has wound its way from aircraft systems engineering for the United States Air Force, to over two decades in applications engineering and technical marketing for leading design automation software companies, working exclusively with mechatronic system modeling and analysis tools. Along the way, I’ve worked with customers in a broad range of industries and technologies including transportation, communications, automotive, aerospace, semiconductor, computers, and consumer electronics; all-in-all a very interesting, rewarding, and challenging ride. In my current gig, I work on technical marketing projects for Mentor Graphics' SystemVision product line. And in my spare time I dream up gadgets and gizmos, some even big enough to qualify as systems, that I hope someday to build -- providing I can find yet a little more of that increasingly elusive spare time. Visit Mike Jensen's Blog

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