Serge Leef is the Vice President of New Ventures and General Manager of the System-Level Engineering Division. He is responsible for identifying and developing product opportunities for EDA in adjacent, systems-oriented markets. In addition to early stage programs, Serge leads on-going businesses focused on markets where system-level design plays a pivotal role: a business unit that concentrates on applying advanced system-level design automation techniques to the challenges associated with functional design of automotive distributed systems and a business unit focused on analysis and verification of multi-physics systems where software and electronic hardware interact with hydraulic, magnetic, thermal, fluidic and mechanical components.
Prior to joining Mentor Graphics in 1990, Leef was responsible for design automation at Silicon Graphics, where his team created revolutionary high-speed simulation tools to enable design of high speed 3D graphics chips that defined state-of-the-art in visualization, imaging, gaming and special effects for a decade.
Prior to 1987, Leef managed a CAE/CAD organization at Microchip Inc. From 1982 to 1987 he worked at Intel Corp. developing functional and physical design and verification tools for major 8- and 16-bit microcontroller and microprocessor programs. Serge holds a BSEE and MSCS from Arizona State University.